Herrick brings to the firm more than 15 years of experience building brands and developing digital marketing strategies, most recently at Mercy, the nation’s sixth-largest Catholic health system.
“Brad is passionate about transforming the healthcare experience through innovative storytelling,” said President and CEO
As director of digital marketing for Mercy, Herrick built and led a collaborative team through an extensive brand conversion for 31 hospitals in four states. He ensured Mercy’s digital assets aligned with its new branding guidelines, unifying external websites, internal intranet sites and social media under the master brand. He also helped lead the product management, user interface design and integrated marketing efforts for Mercy’s personal health record application.
“Healthcare is in a disruptive, exciting stage,” Herrick said. “More than ever, leading healthcare systems and integrated delivery networks need to envision themselves as a consumer brand, simultaneously developing standardization and increasing personalization of their brand at the point of care.
“I am thrilled by the opportunity to join this team and serve its clients as they navigate the challenges of healthcare today.”
Before joining Mercy, Herrick was the president and CEO of a successful marketing consulting practice serving the healthcare and technology sectors. Herrick helped his clients achieve a range of results – from revitalizing a hospital brand with clear messaging and consistent execution, to spearheading the marketing strategy for a leading healthcare information technology company, helping to secure a partnership that ultimately led to an investment.
Herrick's past marketing experience also includes leadership positions at consumer retail and online commerce companies.
Herrick started his career in journalism and technology marketing. He earned a Bachelor of Arts in political science from the