Tablet Purchase Intent Increases as Consumers Anticipate Product
Following a dip in the first quarter, tablet purchase intent appears to have rebounded. Four in ten (40 percent) online U.S. adults indicate they plan to purchase a tablet computer within the next two years, a 33 percent jump from
“Tablets faced a relatively stagnant second quarter in 2013, after several consecutive quarters of strong growth,” said
Among the most popular tablet activities this quarter is playing games, which moved into the top spot, replacing social networking, for primary use based on online conversations. Watching movies remained second, messaging moved to third, while social networking and shopping round out the top five most popular tablet activities as consumers continue to use these devices primarily for entertainment.
“With nearly half of U.S. households expected to own a tablet in the next 12-18 months, tablets are undeniably impacting how consumers view and enjoy digital content,” said Tillmann. “As we move through 2013, anticipation runs high this year for the next wave of tablets to include new and innovative features. Striking the right chord with consumers’ expectations will be imperative to resuming the growth trends we’ve seen prior to this quarter’s purchase stagnation.”
According to CEA’s semi-annual U.S. Consumer Electronics Sales and Forecasts(