News Column

Schools Turning to Social Media

July 29, 2013

Parents and students can use social media to keep up with news relating to their local schools.

Owensboro Public Schools opened its own Facebook and Twitter pages July 22 with hopes of helping to spread important news about the school district in the future. The Facebook page had already accumulated more than 800 followers by the end of the week, while the Twitter page had reached 32 followers.

OPS, Owensboro Catholic Schools and the Foundation for Daviess County Public Schools are all now on Facebook and Twitter.

OPS Superintendent Nick Brake said he plans to use the page to spread a variety of information about the school district.

"It'll have everything from announcements that impact the start of school to when we have inclement weather and other news," he said. "A lot of people use Facebook, and surveys show it's a good way to spread information. It's just an opportunity for us to find another mechanism for us to communicate with the larger public as well as our parents and students."

Brake said he is making an effort to improve communication between the school board and people affected by decisions the board makes.

"One of my core tenets is communication," he said. "We have a lot of great things going on in our district, and we want to step up communication with parents and students with staff. This is just one way to communicate better and share some things that are going on."

Owensboro Catholic Schools has an official Facebook page with more than 1,900 followers and a Twitter page with more than 900 followers.

OCS Director of Marketing Keith Osborne said OCS uses its social media pages to give updates and other news items to parents and students it connects with.

"We include updates and current info about various events and activities, student achievements, that sort of thing," Osborne said. "It's extremely useful in our communication. It's instant, it's quick and that's where we find more and more of our parents are tuned in."

Daviess County Public Schools doesn't have its own Facebook page, but the Foundation for Daviess County Public Schools has a Facebook and Twitter profile.

Vicki Quisenberry, director of the Foundation for Daviess County Public Schools, said she uses the pages to try to reach out to alumni and promote the organization's activities.

"It's helped us communicate," she said. "It helps with trying to get word out about who we are and what we're doing and to let people know about our events."

Source: Copyright Messenger-Inquirer (Owensboro, KY) 2013.

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