New Paradigm for Enterprise Communications Replaces Social Activity
Streams with Streams That Carry Specific Business Information
Traditional social streams allow users to follow and comment on the miscellaneous activities of their “work friends,” but offer limited business utility. By comparison, Flow offers companies the ability to automatically route and manually curate specific business information (e.g. sales leads, customer complaints, product updates, operational data, HR information) within the context of specific streams to any desktop or mobile device. Flow enhances productivity anywhere within an organization where the challenge is information latency or overload.
“My previous experience building a social media platform taught me that social streams do not routinely enhance business productivity. They’re just too noisy,” said
How Flow Works
Flow’s revolutionary idea of organizing information streams by “what” is being communicated, rather than by “who” said it, was recently recognized by Gartner when it named Flow a 2013 Gartner Cool Vendor, and by industry-leading technology providers like IBM, who are partnering with Flow to serve enterprise customers. According to Gartner analyst