The site, www.GMOAnswers.com, went live Monday.
"We recognize we haven't done the best job communicating about GMOs and how food is produced," said
The council, whose members include
Public relations giant, Ketchum, will oversee the site.
"We're not going to be editing the answers," explained
"Because they're scientists or academics we might ask them to clarify the language, but these will be their answers," Raeber Vail continued. "We might ask them to revise language to make it more easy to understand."
In the past several years, critics of GMOs have become more vocal, arranging global protests and staging rallies throughout the country, including in
A push to label GMOs has gained traction, both at the state level and nationally. Last year,
"Clearly we've not been in the conversation," Enright said. "With the elevation of the GMO conversation nationally, we identified the need last year to get into the game."
Legislation has been proposed in at least 25 states, including
At least 60 countries require some form of label on foods containing GMOs.
Several polls indicate strong support for labeling. The latest, a
"What we're hoping is not to convince or cajole or push information on anyone," Enright said. "But rather provide information so they can answer questions about GMOs for themselves."
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