New release improves workgroup features, reporting, automation, and
enhanced user experience.
Robust new OLAP report component
Automated distribution of report output
Improvements to its one-pass segmentation engine
Graphical creation of database objects
Intuitive, highly responsive user interface
LANDOVER, Md.--(BUSINESS WIRE)--
Software today announced an impressive array of enhancements to its
campaign management system, delivering improved workgroup features,
reporting, automation, and an enhanced user experience with MarketWide
"Having spent years developing and improving our world-class campaign
management system, we felt that it was time to concentrate on
MarketWide’s sex appeal”, says company founder Jeff Fowler. “When it
comes to running multi-channel campaigns with hundreds of segments
against SQL databases with hundreds of millions of transactions,
nobody’s been able to beat MarketWide. Our one-pass engine can segment
large databases in minutes that can take competitive systems hours to
process. Now, with this release, we have a product that not only
performs beautifully, it also looks beautiful."
MarketWide 4.0 adds key new features to the acclaimed MarketWide
MarketWide answers the Big Data challenge
of Big Data and performance is causing seismic shifts in campaign
management software architecture. Traditional SQL query-based systems
battle inherent performance limitations, while products based on
proprietary databases have difficulty meeting real-time requirements due
to a fundamentally read/only architecture. MarketWide's unique hybrid
approach connects directly to relational databases such as Oracle and
SQL Server while using a proprietary in-memory segmentation engine that
makes a single pass of the database to generate campaigns composed of
hundreds and even thousands of segments. Even better, MarketWide
functions equally well in either a cloud-based environment or deployed
directly on top of a client database.
“This clearly shows that DSI has been in the campaign management
business longer than anyone,” said Jerry Montgomery, CEO of 5W
Strategists. “I’ve worked with them through several successful
implementations and we use their product internally on our client
databases. Other products look great in a demo, but have nothing ‘under
the hood’ when it comes to processing large production campaigns.
Because of their integrity, DSI builds their tools to be the most
useable (which is different than looking the best in a 30 second demo),
and perform great across all capabilities. With this new release of
MarketWide, DSI has built a Porsche: beautiful, elegant, stylish, and
Learn more about MarketWide 4.0
Decision Software launched
MarketWide ten years ago. Since that time, MarketWide has repeatedly
proven its value, earning a highly successful track record that has set
campaign management standards in the industry. MarketWide 4.0 been
proven to be a valuable successor with a host of new features, a new
look and feel, and increased ease of use. For more information about
MarketWide 4.0 or to schedule a demonstration, contact Eli Black at
(301) 459-9000 x 107 or email him at firstname.lastname@example.org.
About Decision Software
Decision Software, Inc. provides
high quality marketing
services and software solutions, including database
design and hosting in a secure data center, address hygiene, email
delivery and tracking, web surveys and business intelligence reporting.
DSI's powerful MarketWide™ software has attracted some of the largest
companies in the world by providing open architecture campaign
management and reporting in a hosted or non-hosted environment, with the
tested capability to surpass a billion transactions and drive marketing
campaigns containing hundreds of segments. Assurant, Valid USA, J.
Walter Thompson, Datamann, 5W Strategists and Anchor Computer are just
some of the businesses that look to DSI for industry-leading database
marketing capabilities. Founded in 1989 and based in Landover, MD, DSI
is privately owned.
StandPoint Public Relations
Jim McNulty, 508-481-2024
Source: Decision Software, Inc.