While Ultra HD TV sets still will be relegated to a small share of total TV shipments for the next few years, recent moves by panel makers and vendors to reduce costs and increase the availability of content have bolstered the long-term shipment outlook, with nearly five million expected to ship in the US in 2018, according to research firm IHS.
Starting from a mere 200,000 units in 2013, shipments of Ultra HD TVs in the US will rise by a factor of 23 to reach 4.6 million units in 2018. Ultra HD TVs will grow to account for 13% of total US LCD TV shipments in 2018. In comparison, Ultra HD TVs will represent only a small share of the market in the near term, at 1% of the US LCD TV market in 2013, 3% in 2014 and 5% in 2015.
While IHS had previously forecast global Ultra HD TV shipments to amount to only 2.1 million units in 2017, that now has been raised to 3.6 million in the US alone, reflecting the rapidly improving outlook for the market, the firm said.
"Pricing for Ultra HD TV sets is expected to come down dramatically in 2013 and the following years, making them much more affordable for consumers on average," said
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