News Column

'Sharknado' Returns at Midnight

July 26, 2013

Staff Reports -- HispanicBusiness.com

sharknado
Promoting

Up in the sky. It's a bird. It's a plane. No, it's a ... shark! A super-sized storm sucks sharks from the ocean and hurls them onto land in the Syfy cult classic "Sharknado," presented for one night in select movie theaters for a special midnight showing by NCM Fathom Events and The Asylum on Aug. 2 (starting at 12:05 a.m. local time).

Produced by The Asylum, "Sharknado" is the story of beachside bar regulars including owner Fin (Ian Ziering, "Beverly Hills 90210"), bartender Nova (Casie Scerbo, "Make It Or Break It") and local drunk George (John Heard, "Home Alone") as they team up with Fin's ex-wife April (Tara Reid, "Scrubs") to investigate the ecological nightmare that has sharks swimming through the streets of Los Angeles and falling from the skies.

"'Sharknado' was an instant hit with fans - and celebrities - from the moment they first saw it, creating a social media phenomenon on July 11 with nearly 400,000 social mentions," said Shelly Maxwell, executive vice president for NCM Fathom Events. "Imagine sharks invading from the skies on 40-foot screens in movie theaters nationwide. Next week's special midnight showing is a first for Fathom and will answer the age-old question: Who knew sharks could fly?"

Entertainment Weekly described it as "... an hour-and-a-half of ridiculous, slapstick, theatrical, scientifically-impossible fun" and New York Daily News said "'Sharknado' is bad to the bone. It's absurd. It's ridiculous. If you're a fan of low-budget horror movies and you miss it, you will regret it for the rest of your life."

"Hosting 'Sharknado' at midnight is a tremendous alternative entertainment choice for our guests and Regal is proud that the forecast is for 'Sharknado' to hit approximately 200 of our theaters all across the country," said Ray Nutt, senior vice president for Regal Entertainment Group.

"Sharknado" premiered on Syfy on July 11, becoming an immediate worldwide sensation, generating nearly 5,000 tweets a minute. "Sharknado 2" will premiere on Syfy in July 2014.

Tickets for "Sharknado" are available at participating theater box offices and online at www.FathomEvents.com."Sharknado" appears on the big screen in more than 200 select movie theaters through NCM's exclusive Digital Broadcast Network. For a complete list of theater locations and prices, visit the NCM Fathom Events website (theaters and participants are subject to change).

Source: National CineMedia

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