According to TrendForce’s Research Director
Samsung’s ambition of boosting the tablet shipment was also shown by its Q2 shipment. Despite its slightly decreased shipment of 8.8 million units from the previous quarter, the Korean maker’s market share, supported by the newly launched 8” model, grew from 20.2% to 21.5%, still a remarkable result. As for the two leading PC brands, Asus and Acer, they both focused on under-$130 7” products, and with the price-cutting strategy were among a few brands counter to the declining trend, seeing an excellent QoQ growth of 60% and 36%, respectively.
“The two long-term winners of the entry-level tablet segment, Amazon and Google, showed unsatisfactory shipment results, holding shipment volumes of only 1.1 million and 0.9 million units, respectively,” Chiou indicated. Amazon’s new 2013 models will be available after September, while the 1st generation of Google’s fighter model Nexus 7 also approached the end of life cycle in Q2 and saw a significant drop in shipment.
The white-box tablets also experienced a decline in Q2. Smaller white-box tablet manufacturers faced cost increases and supply shortage of the key component RAM, while their room for survival was also squeezed by the brands’ strong promotion of entry-level tablets. As a result, the white-box tablets saw a shipment volume of only 9.7 million units, declining 7% QoQ.
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