WiFi hotspots have also been deployed by the cable MSOs (such as Time Warner Cable, Comcast, Cox, Cablevision, GCI, and
Today, the predominant form of WiFi Offload is user-driven. That is, an end user chooses a WiFi connection over his/her mobile broadband connection. This might be because of coverage or because they want a faster connection or because they are rationing usage to avoid hitting their monthly mobile data plan allowance.
iGR expects the other type of WiFi Offload -- carrier-driven -- to take greater hold. Carrier-driven offload involves the mobile operator actively switching 3G/4G traffic to a WiFi network. The main issue here is technology; operators have to have the right equipment both in the network and in handsets. Today, the necessary technology is just starting to emerge. By 2017, iGR expects it to be far more prevalent.
iGR's new report forecasts the amount of data traffic offloaded from 3G/4G mobile broadband networks to WiFi in three categories of WiFi usage: WiFi Offload (user driven), WiFi Offload (carrier driven) and WiFi Only. iGR's new study also forecasts the amount of mobile traffic offloaded to WiFi by venue -- hotels, sports arenas, airports, restaurants, schools, hospitals and public spaces.
WiFi Offload includes traffic that would flow over 3G/4G normally, but instead goes over WiFi by end user and/or carrier selection. iGR forecasts that the amount of carrier-driven WiFi Offload, measured in petabytes per month, will grow at a CAGR of 215 percent from 2012 to 2017, while user-driven WiFi Offload will also grow at a significant growth rate of 49 percent. WiFi Only includes connections from devices such as tablets, laptops, ereaders, and handheld gaming consoles that do not have a 3G/4G modem and can therefore only connect over WiFi. iGR forecasts a decline in this type of WiFi.
"WiFi offload is becoming a critical component in the hetnet and iGR believes that WiFi data usage will grow strongly over the forecast period," said
iGR's new market research report, U.S. WiFi Offload Traffic Forecast, 2012 - 2017: Relief for Mobile Data Networks?, provides details on WiFi and forecasts three types of traffic: WiFi Only, WiFi Offload (user driven) and WiFi Offload (carrier driven), through 2017, as well as splits on WiFi Offload traffic by venue.
The following key questions are addressed in the new research study:
•What is WiFi? •Where is the WiFi standard headed? •How is WiFi used? •What is WiFi offload? •What is the difference between user-driven WiFi offload and carrier-driven WiFi offload? •What are some of the key standards efforts associated with WiFi offload? •What are the potential benefits associated with WiFi offload? •What are the potential issues associated with WiFi offload? •What is WiFi only? How is it commonly used? •How much WiFi offload traffic is expected through 2017? •How much WiFi only traffic is expected through 2017? •How do the two different types of WiFi data traffic inter-relate? •How does WiFi offload usage split out by venue?
The information in this report will be valuable for:
•Mobile operators, including those with WiFi networks •Device OEMs •Content providers and distributors •Cable MSOs and those offering WiFi services •Financial analysts and investors.
The new report can be purchased and downloaded directly from iGR's website at www.iGR-inc.com. Alternatively, contact
iGR is a market strategy consultancy focused on the wireless and mobile communications industry. Founded by
iGR researches a range of wireless and mobile products and technologies, including: smartphones; tablets; mobile applications; bandwidth demand and use; small cell architectures; DAS; LTE; WiMAX; VoLTE; IMS; NFC; GSM/GPRS/UMTS/HSPA; CDMA 1x/EV-DO; iDEN; SIP; macro-, pico- and femtocells; mobile backhaul; WiFi and WiFi offload; and SIM and UICC.
A more complete profile of the company can be found at www.igr-inc.com.
Iain Gillott(512) 263-5682 Email Contact