GTChannel (car.video.network) debuts on the Opera TV Snap platform as
first official app provider; Content everywhere strategy coming to life
CULVER CITY, Calif. & OSLO, Norway--(BUSINESS WIRE)--
GTChannel, Inc., the largest auto-centric multi-channel network for the
18-34 male car enthusiasts demographic, announced today that it will
become the first official app provider for Opera Software’s (OPESY)
partnership with Dailymotion for the Opera TV Snap platform. As the
first multi-channel network to join the Opera TV Snap platform,
GTChannel has shifted into high gear to expand their all-platform
digital distribution footprint. Unlike other multi-channel networks,
GTChannel acknowledges the importance of establishing an off-Youtube
distribution strategy early in their life cycle.
GTChannel began exploring and testing several emerging connected TV
platforms last year, but selected Opera Software’s Opera TV Snap
platform based on best of breed opportunities for connected television.
GTChannel engaged with Opera Software two months ago as a beta tester
helping to review Opera’s development of this new platform.
“We’ve been looking to reach our audience in the living room, but up to
now we haven’t found a platform to monetize that interaction
effectively,” said Scott Schlichter, Founder and CEO GTChannel. “Opera’s
technology and strong backing provides a means to present GTChannel’s
content anywhere the audience chooses to consume it and benefit our
Connected TVs are becoming a prevalent second screen and larger TVs are
bringing viewers into the passenger seat with their favorite automotive
content, such as highlights from the latest race, or behind the scenes
footage from their favorite driver. Online video has also become the
most popular app category for Smart TV audiences. The Opera TV Snap
platform enables GTChannel to monetize content with the existing TV
viewer through Opera’s partnership with Dailymotion along with automated
delivery tools to easily provide content to the platform.
“Opera TV Snap enables companies like GTChannel to reach a worldwide TV
audience by turning their online account into an internet-based TV
channel in a matter of minutes,” said Daniel Nordberg, Business
Development Director, Opera Software. “As one of the biggest
multi-channel networks in the automotive space, GTChannel was a natural
choice as our first Opera TV Snap launch partner.”
GTChannel, a Youtube certified partner, is the world’s largest
auto-centric multi-channel network focused on Automotive Action Sports.
Targeting the elusive 18-34 male demo with over 350 million views, 175+
channels, 450k subscribers, GTChannel is growing by 1 million views a
week. GTChannel has tapped into a passionate worldwide community of auto
enthusiasts and content creators, along with partnerships with elite
racing series and drivers, and top automotive and mass market brands,
such as Discount Tire and Sony Computer Entertainment. GTChannel is
headquartered in Culver City, California.
For more information, please visit http://www.gtchannel.com
About Opera Software ASA
The worldwide World Wide Web — any device, any platform, any bandwidth,
absolutely anywhere in the world. Opera Software was founded in 1994,
based on the idea that access to the web should be a universal right.
300 million people (and counting) use the Opera web browsers for
computers, mobile phones, TVs and other connected devices. Opera also
delivers tools, distribution, engagement, monetization and market
insights to developers, publishers and brands around the world. We are
passionate about breaking down barriers, so everyone can share in the
power of the internet. Our vision of one web for all remains at the
heart of what we do, because we believe that participation changes
everything. Opera Software ASA is listed on the Oslo Stock Exchange
under the ticker symbol OPERA. ‘Opera’, ‘Opera Software’, ‘Opera Mini’
and the ‘O’ logo are trademarks of Opera Software ASA. All other
trademarks are the property of their respective owners. Learn more about
Opera at www.opera.com.
Alexandra Mysoor, 213-458-1796
Zara Lauder, +47 4732 8968
Source: GTChannel, Inc.