News Column

Bond tops film favourites [Birmingham Mail (UK)]

July 25, 2013

YellowBrix

MIDLAND cinema-goers are in 00 heaven when 007's around.

New statistics show that film fans in the region are 38 per cent more likely to go to see Skyfall than your average Briton.

Figures suggest they are also big fans of Liam Neeson.

Some 31 per cent more than the UK average went to see his latest blockbuster, Taken 2.

The figures are buried in the Statistical Yearbook of the British Film Industry in a series of tables showing the top five overperforming films in different regions of Britain in 2012.

This means the films that had a larger audience share in a particular region than you'd expect.

They revealed that while posh Londoners flocked to see the Iron Lady in droves last year, people in Wales and the North West unwound by watching dance and fantasy flicks.

Film-lovers in Wales were more than twice as likely as your average filmgoer to go see dance film StreetDance 2. In Liverpool and Manchester they seemed to prefer big fantasy films, with 75 per cent more than the UK average flocking to see Wrath of the Titans.

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