The patent's assignee for patent application serial number 823564 is
News editors obtained the following quote from the background information supplied by the inventors: "The present invention relates to a behavior information collection device and a behavior information transmission device.
"An information distribution system that selects distribution information based on behavior information indicating the behavior of a user and transmits the selected distribution information to a user terminal of the user is known (for example, see Patent Document 1). The behavior information is, for example, position information indicating the position of the user terminal or purchase information indicating a product purchased by the user.
"A server device included in the information distribution system has a registrant file in which the user holding the user terminal is registered, a purchase history file in which the purchase history is collected, a position information file (behavior pattern file) in which the behavior of a registrant is collected using a global positioning system (GPS), and an advertisement request file including distribution information indicating an advertisement. The server device extracts the registrant as a subject for transmission of the distribution information indicating the advertisement based on the purchase history file, the behavior pattern file, and the advertisement request file.
"The information distribution system enables the distribution information that is appropriately selected based on the purchase history of the user and the behavior of the user to be transmitted the user terminal (i.e., 'personalized service' to be provided). Patent Document 1: Patent Publication JP-A-2003-256713
"By collecting the behavior information of a user as in the information distribution system described in Patent Document 1, it is possible to analyze preference information of the user in detail. The preference information is the tendency of user behavior, and an analysis of the preference information is, for example, analyzing the genre (such as fashion, interiors, computers, or games) of products preferred by the user in the case where a product purchase record of the user is obtained as the behavior information.
"Also, by continuing to collect the behavior information over a long period, the analysis accuracy of the preference information can be improved. An example of a conceivable case is where it can be analyzed merely that there is an interest in 'soccer' with the behavior information for one week, whereas it is possible to analyze that there is an interest in a 'particular soccer team' by collecting the behavior information for one month.
"However, even in the case where providing the behavior information is permitted, it is rare that the user performs the provision of the behavior information understanding that the preference information is analyzed in detail as a result. Therefore, there arises a problem in that the preference information of the user is analyzed in detail without permission of the user. For example, in the case where one does not mind being known about an interest in 'soccer' but does not want to be known about an interest in a 'particular soccer team,' the user is not enabled to prevent the preference information from being analyzed in detail.
Most Popular Stories
- Boehner Lashes Out Against Ted Cruz, Far Right
- Hawaii Official Who Release Obama Certificate Only Victim of Plane Crash
- Holiday Shopping Off to a Slow Start This Season
- Ford Plans New Cars, Jobs in 2014
- 'Rape Insurance' Bill Passes in Michigan
- Gold, Silver Slide on Prospects of Fed Exit
- TFA Recruiting DACA Recipients
- Ted Cruz Coloring Book Selling Briskly
- Kim Jong Un's Uncle Executed
- Grizzly Bears Could Be Taken Off Endangered List