It might not come as a surprise, but the study confirms it. According to a survey by Google India, 76 per cent of smartphone users use both computer and mobile across the travel stages while 60 per cent users move from one device to another when they switch from researching to booking.
Out of the 1,500 leisure travellers surveyed, 87 per cent users said that they have used mobile phones to research about their trips and 66 per cent respondents also booked a trip element on it. At least 60 per cent said that the information they find while searching on their mobile phones influences their booking decision.
In terms of triggers for holiday planning, online sources were rated higher than offline mediums. Over one- third of travel queries on Google India comes from mobile and tablet devices, with queries from smartphones growing at 397 per cent yearly.
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