News Column

La Doctora Aliza Announces 'Birth'

July 24, 2013

Staff Reports -- HispanicBusiness.com

La Doctora Aliza
La Doctora Aliza (photo: Vida y Salud Media Group)

La Doctora Aliza announced the "birth" Wednesday of the Latina Health Letter, a website and email newsletter dedicated to Hispanic health and wellness.

"Our mission is to engage Hispanics in their own health care and to enhance their relationships with their health-care providers by giving them the information, tools and skills they need to communicate better with their doctors, to ensure better compliance with physician instructions and to achieve better and more cost-effective health outcomes," Dr. Aliza Lifshitz, better known as la Doctora Aliza, said in a statement. "Latina Health Letter expands our mission beyond the Spanish-speaking consumers we already serve, to include those who prefer to receive information in English."

Dr. Lifshitz is editor-in-chief of VidaySalud.com, a large source of health information and wellness tools in Spanish on the Web. The site includes content from the Harvard Medical School, Mayo Clinic, and the Natural Standard research collaboration; healthy recipes from EatingWell; and original Hispanic-focused health content that is updated daily.

The site also publishes 15 weekly or biweekly email newsletters on specific conditions for its 500,000 registered subscribers.

The Latina Health Letter covers health concerns in English from a Latina perspective, with channels dedicated to women's health, diet and nutrition, women's sexual health, and diabetes.

"No one is more trusted on health by the Latino community than la Doctora Aliza," said Carl Kravetz, CEO of Vida y Salud Media Group. "With her as editor-in-chief and with science-based content delivered in the warm, caring style she is known for, Latina Health Letter will be an invaluable resource to U.S. Latino families."

Latina Health Letter may be visited at http://latinahealthletter.com

Dr. Lifshitz has served for over 20 years as the medical expert for Univision, People en Espanol, Ser Padres and impreMedia. She maintains a full-time private practice in Internal Medicine at Cedars-Sinai Medical Center in Los Angeles, served as vice chair on the board of Blue Shield of California and chair of its foundation, and was president of the California Hispanic Medical Association for four terms.

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