July 24--Violent J says you don't have to be a Juggalo to enjoy "Insane Clown Posse Theater," which debuts at 11 p.m. Wednesday on cable network Fuse. There's a good chance, he says, that viewers who tune in will soon be down with the clowns.
"I think funny is funny. We're not speaking in another language," Violent J said by phone from his Psychopathic Records headquarters in Novi.
Fuse has produced eight 30-minute episodes of the new show, which finds Violent J and Shaggy 2 Dope, the painted clowns who make up Detroit rap duo ICP, spending most of their screen time commenting on everything from music videos to breaking entertainment news to videos that go viral on the Web.
"I think a lot of people feel the same way," he said about viewers' reactions to popular culture. "Like if they put on a Justin Bieber video and we go off on it, I think a lot of people are going to laugh because they're thinking the same thing we just said.
"There's no script. There's no writers," he continued. "They just throw up a bunch of music videos or photos and we just start talking."
Fans needn't worry that Violent J and Shaggy are going Hollywood, however. It's not like they're punching up TMZ on their smartphones or have "Extra" host Mario Lopez on speed dial.
"We don't have a clue whats going on," Violent J said. "It's funny how out of touch we are. Fuse has these little bubbles that pop up showing how stupid we are. Like when we mangle someone's name. I think that's funny, them showing how stupid we are. It's authentic."
Even though the new show gives ICP a chance to broaden its appeal, Violent J and Shaggy aren't about to give up on their music and longtime fans.
On Tuesday, Fuse debuted new ICP music video "When I'm Clownin' ," which includes a guest verse from Detroit rapper Danny Brown.
"Music? Our career? That's No. 1," Violent J said. "We are giving this TV show our heart and soul, but our music career is everything to us."
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