HitFix, an online destination, and NCM Media Networks, an integrated media company, announced a new strategic relationship.
According to a release, the new "HitFix Big Story" segment will feature 30 seconds of entertainment and pop culture news content in FirstLook each week.
In addition to the big screen, "HitFix Big Story" will also run on NCM's FirstLook Sync mobile app. FirstLook Sync syncs the cinema experience right to your phone, with enhanced content, special offers, games and more.
FirstLook Sync also provides a courtesy message that reminds moviegoers to turn off their cell-phone prior to the start of the movie trailers.
"We are thrilled to work with NCM to bring our unique style of entertainment news and analysis to the largest cinema network in the country," said HitFix co-founder and CEO Jen Sargent. "NCM and HitFix share a vision of creating high-quality, fun and engaging experiences for consumers, and combining the reach of NCM with HitFix's existing digital and out of home distribution network further cements HitFix as 'The Entertainment Authority, Everywhere.'"
"NCM is focused on adding interesting entertainment experiences to our network and media offerings, and HitFix is well positioned to help us further develop innovative content," said Ken Venturi, executive vice president and Chief Creative Officer with NCM Media Networks. "FirstLook is all about bringing the moviegoer closer to what's happening in entertainment, so breaking news from HitFix fits perfectly. We look forward to this collaboration and to working with such an innovative company in the online and mobile entertainment news space."
The NCM Cinema Network and NCM Fathom Events present cinema advertising and events across theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc., Regal Entertainment Group and other regional theater circuits. NCM's theater advertising network covers 18
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