News Column

Electus International Inks First Look Deal with Caracol International

July 23, 2013


Multimedia entertainment studio Electus, an operating business of IAC, announced that it has signed a first look deal with Caracol Television.

According to the Company, the one-year agreement, gives Electus first look rights to its scripted and non-scripted programming catalog. With the first look, Electus, along with its production partner Jay Weisleder, will develop, pitch and produce Caracol formats into the U.S. market. This is the first deal of its kind for Electus.

"It is with great pride that Caracol Television joins forces with a company of such high prestige as Electus," says Lisette Osorio, VP of International Sales at Caracol Television. "We believe that this alliance will allow us to conquer the U.S. market. This is the type of partnership that motivates us to continue to produce universal and unique stories without borders. Electus is always one step ahead and as content creators we feel that this type of vision will continue to reach audiences with international appeal."

Caracol programming has adapted shows to air in various countries around the world with great success. Their most notable telenovelas to make an international debut includeSin Tetas no Hay Paraiso,El SecretarioandNuevo Rico Nuevo Pobre. The mega hitPablo Escobar, The Drug Lordhas been one of Caracol's most ambitious productions to date, and following this phenomenon Electus noted that Caracol has continued its production trends with its upcoming series:Football Dreams and The Voice of Freedom.

"Electus International is thrilled to partner with Caracol Television and bring its expanding library of stellar Colombian programming to the U.S.," says John Pollak, President of Electus International. "Caracol's proven success and its commitment to develop high quality programming will allow us to deliver some of the world's best formats to our broadcasting partners in the U.S."

Electus is an integrated multimedia entertainment studio to unite producers, creators, advertisers and distributors under one roof and produce all forms of content for distribution across a variety of platforms around the world, including: broadcast, cable, digital, OTT and various technologies. The company connects advertisers, distributors and content creators early on in the development process, enabling marketers and advertisers to be true partners in campaigns and content creation.

Caracol Television distributes Caracol's telenovelas, series and entertainment formats.

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