News Column

Jenner lives 'dream' come true this summer [Telegraph-Herald (Dubuque, IA)]

July 21, 2013

YellowBrix

The driven matriarch of the Kardashian-Jenner clan is taking center stage with her talk show, and Kris Jenner said she's ready for the spotlight.

"I'm definitely living my dream," Jenner said of the launch of "Kris," a daily talk show getting a summer test run on Fox stations in a handful of major U.S. TV markets.

If Jenner proves her appeal with viewers, she can expect to join the swelling ranks of national daytime hosts that include reigning queen Ellen DeGeneres, newcomers Katie Couric, Steve Harvey and Bethenny Frankel and, on the fall TV horizon, Queen Latifah.

So what does Jenner bring to the talk-show table? As she explains it, a strong sense of what people want from her and "Kris," airing for six weeks in Los Angeles, New York, Minneapolis, Phoenix, Dallas and Charlotte, N.C.

"It's a day and date show. I think the audience wants to talk about things happening right now in popular culture," Jenner said. "It's going to be lighthearted - I'm not into doing depressing stories or sensational stories or hateful stories."

Her focus will be on pop culture, beauty, fashion, home design and fitness.

Jenner isn't a novice in the talk show game, with appearances and some guest-host gigs on programs including "The Talk," "Today" and "The View," said Stephen Brown, Fox Television Stations executive vice president for programming and development.

Viewers "have seen her sub in before (as a host), so they know she can do it. I know she can do it. That's why we designed the set to look like her house. In essence, she's inviting the audience into her home," Brown said.

That's the home made so familiar to viewers on the E! channel's "Keeping Up with the Kardashians," the oversized window on the lives of Jenner's big and growing family that includes new mom Kim Kardashian and North West, her daughter with Kanye West.

But "Kris" won't be an extension of the reality show that launched in 2007, Jenner insisted: "It's absolutely about the viewer. It's not a show about me and my kids."

That doesn't mean she's shutting them out. Daughter Khloe Kardashian-Odom will be among the daily co-hosts who will drop by and there's room for more members of the blended family.

"I think everybody, depending on what's going on in their universe, will come on and pay a little visit here and there. ... That's just the natural order of things in my house. It's like, 'OK, mom's got a new project'" to support, Jenner said.

Besides, she said, through the many years of "Keeping Up," viewers "have really invested in our family and the whole relationship."

Jenner is a good match for Fox's lighter programming aimed at young adult viewers and should pair well with other talk shows carried by Fox stations, including "The Wendy Williams Show," said Bill Carroll, an expert in syndication market for Katz Media.

While her family's fame and pop-culture reach have made critics wince at a society that rewards celebrity before achievement, they are an undisputed object of fascination with a combined 52 million Twitter followers and a total of some 60 million on Facebook and Instagram.

She'd rather that people tune in to "Kris" (target audience: women aged 25 to 54) and let her tell the story of her family and the 50-something mother who leads them.

"I want to be an inspiration to somebody," Jenner said. "I want to empower people, especially young women, to feel like they can go out and get it and follow their dream and be successful at any age. ... I think that people that go through life need to be reminded that they can do it all, if they want it all."

A service of YellowBrix, Inc.


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