Only about 10 percent of voters said they took into account candidates' information on the Internet for the upper house election Sunday, according to Kyodo News exit polls, indicating that online campaigning which began from this national election had limited effects.
The exit polls showed that 86.1 percent said they did not refer to online campaigning when deciding who to vote for, compared with 10.2 percent who said they used Internet information in voting, although parties actively called for voters' support via the tool.
The revision to the Public Office Election Law enacted by the Diet in April enabled political parties and candidates to use
According to four surveys conducted by
In the exit polls, 23.9 percent of voters in their 20s said they took into account online campaigning, becoming the largest age group which showed interest in receiving information through the Internet.
Meanwhile, only 6.1 percent of voters in their 70s or older said they referred to online campaigning.
By political party, supporters of the Green Wind party accounted for the largest ratio of voters who valued Internet information with 19.4 percent, followed by the
Supporters of the
"There was no major impact because of a lack of heated discussions on the Internet between candidates and voters," he said, adding a sluggish voter turnout, estimated at the lowest level since the upper house election in 1995, was another factor.
Some candidates managed to expand their support due to backing by famous people on Twitter, but most candidates failed to utilize the Internet well, Ikeda said. Candidates must "come up with ways to attract younger generations and get them involved in politics," he said.
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