San Francisco (dpa) - Apple's famous style-setters are getting a
hefty reinforcement from French luxury fashion house Yves St Laurent
Apple, a consumer electronics company renowned for imbuing its high-tech devices with a fine fashion sense, is hiring Paul Deneve, the chief executive at Yves St Laurent Group, to work on special projects for Apple boss Tim Cook.
"We're thrilled to welcome Paul Deneve to Apple," the Cupertino, California-based company said in a statement at the start of July. Deneve will rank as a vice president.
The move fueled rumours that Apple is forging ahead with plans for a wearable computer.
Speculation about the device increased following reports that Apple had registered trademarks for the iWatch brand in several countries, pointing to the likelihood that the company could release a smartwatch before the end of the year.
Deneve's work with Apple could also focus on other projects, such as heading Apple's retail store business.
Deneve has prior experience in this sector as, according to his Linkedin profile, the Stanford University-trained executive worked as Apple's sales and marketing manager in Europe in the 1990s.
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