WASHINGTON, DISTRICT OF COLOMBIA -- (Marketwired) -- 07/02/13 -- Snipp Interactive Inc., an international provider of mobile marketing solutions listed on the TSX Venture Exchange (TSX VENTURE: SPN), today announced the launch of a new Augmented Reality product, Snipp Khayal, in the Middle East. A debut AR campaign with Lexus Kuwait was launched and powered by the Snipp Khayal app.
Snipp Khayal is an interactive, immersive Augmented Reality experience for both Android and iOS devices in the Middle East.
Augmented Reality is an interactive experience where a visual overlay is introduced onto a view of the physical world. In mobile, AR experiences can be triggered by cellphone location or by images viewed through the camera. Augmented Reality can deliver sound, video, photos and much more to the user.
There are many emerging use cases for this technology. Snipp plans to be a thought leader and innovator in the space.
Snipp Khayal recently partnered with Limitus to create an innovative augmented reality experience for Lexus Kuwait. The AR app was used last week at an exclusive press-only event in Kuwait. At the event, journalists were given phones with Khayal pre-installed and experienced Lexus' new 2014 IS range.
The app displayed an in-phone video and virtually displayed color options, lights and a tour of its interior. Snipp Khayal powered a completely unique and virtual experience at the event. Lexus is the first automotive company to launch an AR-driven mobile campaign in Kuwait.
Raed Kaddoura, Account Director at Litmus, said, "We were very satisfied and happy with our first Augmented Reality campaign for Lexus. Snipp Khayal helped make our event a very exciting and successful one."
Atul Sabharwal, Snipp CEO & Co-Founder, said, "Augmented Reality is a currently infant and underutilized mobile technology. AR is the next generation of engagement and we are happy are to partner with leading brands who are embracing this innovative emerging technology."
Aya Kabarra, Managing Director of Snipp Middle East, said, "We plan on taking the Middle East market by storm, delivering innovative mobile solutions like Augmented Reality. It is truly an exciting technology with infinite opportunities for brands to market and connect with their customers."
About Snipp Interactive Inc.
Snipp Interactive Inc. (www.snipp.com) builds mobile solutions for brands to engage and interact with their customers. Snipp provides print publishers, advertising agencies and corporate/consumer brands, including Fortune 500 companies, with three main solution sets:
-- Response: Mobile activations that make offline campaigns more interactive.-- Infrastructure: Tools to create scalable mobile destinations and experiences.-- Validation: Mobile workflows to validate purchases and other customer actions.
Snipp generates revenue by designing, constructing, implementing and managing these mobile solutions for its customers. Snipp is headquartered in Washington, D.C. with international operations in Canada, Mexico and India.
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Snipp Interactive, Inc.
Snipp Interactive, Inc.