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Kandessa Informs, Inspires Restaurateurs With Two New Digital Issues via Restaurant News App

Jul 2 2013 12:00AM

Marketwire

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BOSTON, MA -- (Marketwired) -- 07/02/13 -- Kandessa Digital announced the release of two new digital issues for Restaurant News App™, its growing mobile-digital library of foodservice trade publications. It also announced an extension of its promotions during its four-year anniversary.

Digital Chain Pulse will release the "Fresh and Salads" issue July 23. Eatery Pulse Magazine will be released August 15, debuting the "Accessing Technology and Innovation in New England" issue.

Since 2009, Kandessa Digital has become well-apprised of foodservice industry best practices and creates and grows compelling, engaging foodservice trade publications that offer trend-based news and best-practice-based insights to restaurant management.

The release of the new issues is timely as Kandessa initiates its canvassing campaigns in the Boston, Mass. and Washington, D.C. metro-markets. Its new direct-support and marketing services program through Kandessa Marketplace will be marketed heavily in the two cities.

Eatery Pulse Magazine digital issue, originally slated for spring, is written for the New England Market, to bring hyper-local, trend-based news and analyst-level insights and will be introduced for the first time in mobile-digital format for restaurateurs' tablets and smartphones.

Digital Chain Pulse is a leading national magazine, available in web, web-interactive (digital) and mobile formats (tablets, smartphones and Win 8 laptops) for foodservice management from Boston to Los Angeles.

Kandessa's "informed, inspired" magazines solve for problems inherent in the more traditional model of foodservice magazines:

•Kandessa "one-registration" allows readers to access regular e-news and multiple mobile-digital publications with one single registration. •Industry news is combined with analyst-level insights and an inside-in angle -- Kandessa was started by food and hospitality writers and a management-level analyst. •Digital capabilities are brought to its readers and advertisers on the #1 voted news app platform, bringing inline video, audio-enabled reading, direct response forms and a magazine that is listed in the app stores of Apple, Windows 8/Surface and Google Play/Android. Most capabilities have leap-frogged over paper-based and older formats from more traditional foodservice publishers.

"By combining advanced mobile-digital formats and marketplace solutions, we continue to grow our readership base and leverage for the benefit of our exec and management-level readers," says Rick Zambrano. "Through Kandessa Marketplace, readers benefit from easy-access to not only news, but a portfolio of services that we have in partnership with nearly a dozen marketing partners and clients."

Readers begin their readership journey at app.kandessadigital.com.

Benefits for restaurant-facing marketers

Through FLEX format, advertisers continue to connect with readers at their preference and timing. Traditional banner ads can be swapped out for case studies, white papers and announcements in both web and mobile-digital issues.

Marketers looking for ROI engage readers through sophisticated solutions like cold list and VIP list imports, inline video-integration and direct response forms. Some digital and online ad & branding solutions have been reduced by as much as 50 percent during the promotion.

"That we chose the #1 voted news app to build our mobile-digital magazine presence shows a commitment to connecting suppliers and solution providers with industry management executives in an easy and intuitive manner," adds Zambrano.

Kandessa's new social media, daily deals, translation and concierge services make up the bulk of Kandessa Marketplace. In Phase II, Kandessa will unveil its in-magazine directory listing of products and suppliers for restaurateurs in August.

"We continue to see hyper-growth in readership and acceptance because of our commitment to restaurants and to sustainability," says Zambrano. "More and more restaurateurs are looking for sustainable solutions for their businesses and their careers. We tell them to leave the paper behind and to keep themselves informed with our digital, sustainable information platform."

Start today with Restaurant News App and Kandessa Marketplace

Suppliers, solution providers and restaurant-facing marketers are encouraged review the solutions kit at http://www.slideshare.net/kandessamedia/kandessa-digital-branding-lead-generation-via-chain-pulse-magazine.

Restaurant owners can learn more about Restaurant News App here. For restaurant owners and in-house marketers who intend to get operational & marketing support or launch campaigns to build business, Kandessa Marketplace is specifically designed to help achieve their goals. They can start their journey at inspire.kandessadigital.com or review the informational packet at marketplace.kandessadigital.com.

About Kandessa ondemand, Web+Digital and Kandessa Marketplace

Operating in the premium foodservice news space, the Kandessa Digital information services brand provides multifaceted business intelligence to foodservice management across Boston to Los Angeles. Through its national publication label, Chain Pulse, regional Eatery Pulse Magazine for New England and its mobile-digital counterparts on Restaurant News App, nearly 100,000 foodservice directors, owners and managers will access information and services to run better businesses in 2013.

Kandessa ondemand creates compelling, engaging, and informative content in the foodservice channel. Together with Kandessa Marketplace, marketing clients access a range of solutions across a cumulative 20 product and service categories to run better businesses as a result of Kandessa's proven capabilities: informed, inspired custom content, digital and advertorial publications and content marketing solutions. +social helps foodservice businesses with inspired social media, daily deals and follow campaigns.



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Rick Zambrano
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Source: Marketwire


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