News Column

SMR Bathrooms Prepares for a Site Re-Launch

Jul 19 2013 12:00AM



LONDON, UNITED KINGDOM -- (Marketwired) -- 07/19/13 -- Leading bathroom goods supplier SMR Bathrooms is preparing to relaunch its website with a new, updated version.

The UK-based firm's new web offering will create a fresh user interface to make it easier for customers to navigate while better showcasing its product portfolio. Re-prioritising the site's products will make browsing products easier, with a number of features being kept under-wraps until the launch date to ensure everything is kept fresh and exciting.

The current site was established in 2002 with the foundation of the company in Portsmouth, Hampshire, and was initially founded as a distributor of heated towel rails. Rapid growth in the bathroom goods sector saw SMR's product catalogue expand to encompass a variety of bathroom fixtures and fittings. See the current version while it is still live - the new version is due for immediate launch.

The bathroom goods sector is one that has strengthened in recent years. As high street sales dwindle, distributors are exploiting online channels as the UK public move from brick-and-mortar showroom-based bathroom goods stores and place more faith in their online counterparts. Internet-based retailers can often offer deals and promotions that their high street counterparts cannot match, a factor that Steve Jordan, head of marketing at SMR, believes has proven integral to the continued success of the site.

"The boom in online retail sales in the last ten years has revolutionised the bathroom goods industry," he said. "When we launched in 2002 we did so with the principles of price, quality and service firmly at the heart of our business model. These principles have earned us success within this industry and now is the perfect time to launch this new website with its focus on restructuring and re-prioritising our products to further ensure that our customers can enjoy the benefits of our services to the full."

Every site launch is undertaken with some degree of uncertainty in any industry, even following months of research and development. The buoyancy of this sector and the loyalty of SMR's customers will prove key factor's in the success of the new site.

"No firm has the right to rest on its laurels, no matter how great its success," continues Jordan. "We have to respect our customers and ensure that our new website innovates while continuing those same principles that have proved such a success. We have taken on board feedback from our customers to ensure that we truly create a website that is built by our customers for our customers."

This feedback has proven integral to the improvement of the new site and is set to ensure the launch is a success. The comments from customers have formed the foundations for the the new features that are set to revolutionise SMR's site. The revamped navigation will enable these customers to witness first-hand the benefits that a close business relationship brings to customers.

The new website launch will also highlight SMR's green credentials. Their numerous "green" initiatives have earned them recognition within the industry, while customers purchasing bathroom goods are always keen to seek out ecologically sound products as over 70percent of a household's water consumption comes from the bathroom. Products such as flow-regulators can save up to 3,500 gallons of water every year, and with government targets to reduce energy consumption becoming increasingly stringent it is unsurprising that such green credentials will form a focal point of the site relaunch.

As the bathroom goods industry continues to succeed while the wider financial health of the UK stagnates it seems like a perfect opportunity for SMR to relaunch its website. With the launch of the new site imminent, the sector waits in anticipation alongside SMR's customers.

John Barnes

Source: Marketwire

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