News Column

Dieste Signs Sarmiento

July 18, 2013

Staff Reports --

Hispanic advertising agency Dieste Inc. has hired Ciro Sarmiento as executive creative director, the firm announced this week. He will report to Paco Olavarrieta, Dieste's chief creative officer, and will work across all the agency's clients.

"We are going through a very exciting time at our agency, and I'm glad to have Ciro with us," Greg Knipp, CEO of Dieste, said in a statement.

Mr. Knipp worked with Mr. Sarmiento previously at the LatinWorks agency.

Mr. Sarmiento has more than 10 years of experience in the U.S. in both the multicultural and general markets, as well as international experience in Latin America. He previously worked for Ogilvy & Mather and Leo Burnett.

Mr. Sarmiento "will greatly complement our creative team's expertise," said Mr. Olavarrieta.

Related: Dieste Lands Goya AOR Account

Mr. Sarmiento's awards include two Cannes Lions and recognition by the CLIO Awards, New York Festivals International Advertising Awards and The One Show.

Among his work is the first iPhone mobile ad for the Hispanic market and a partnership with Rolling Stone magazine to create a Hispanic-infused special edition.

"Ciro has demonstrated his ability not only though the awards he has won, but also by the great number and quality of projects that he has developed on behalf of his clients," said Dieste chairman Tony Dieste.

"My goal is to leverage the creative work in parallel with the great strategic- and business-thinking for which Dieste is known," Mr. Sarmiento said. "I'm more than honored to join the team."


Check out the The Billion Dollar Club -- the HispanicBusiness 500 now lists five billion-dollar-plus companies on its index of the top-earning U.S. Hispanic enterprises.

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