Merchants embrace mobile, big data and innovative customer
experiences to grow bottom lines
“Just a few years ago, technology like loyalty platforms and innovative payment solutions was only available to big budget businesses. Now, these solutions are more cost-effective and accessible to the everyday business owner,” said
SpotOn’s top predictions for 2H 2013 include:
Death of the cash register as we know it: Across the U.S.,
retailers are ditching traditional POS systems in favor of touch
screen phones and tablets to better-engage with shoppers, shrink
check-out lines and improve customer experiences. Given the
trickle-down effect, expect smaller, more tech-forward businesses
to follow suit, using mobile devices to do everything from payment
processing to deal and reward redemptions.
Minimum wage hikes and Obamacare opens doors for new tech:
With minimum wages rising from coast to coast, as well as
Obamacare pressures, business owners need to ensure that employee
time, and operating budgets, are spent wisely. Because training
and planning can only do so much, expect to see a surge in new
technology solutions that help merchants do more with less, making
employees more productive and efficient, as well as simplifying
the business management side of the house for owners.
Expansion of hyper-local reach through mobile: Small
businesses will invest marketing dollars in technology that “puts
them on the map” in their local communities, but not just for
people who live or work in the neighborhood. With more consumers
using their location-enabled devices to search for businesses
nearby, merchants will leverage mobile to increase their
visibility and attract customers that are passing through the area.
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