Nestivity, a social media startup developing community software tools for Twitter, announces its version 1.0 release, enabling brands to broadcast rich media to their community on Twitter.
"At its core, Nestivity enhances the conversations between brands and individuals on Twitter," explained
Nestivity 1.0’s main features include:
Tweetcasts - A Webinar-like experience that replaces text-only Tweet chats, parties and jams, which are often difficult to follow. Moderators can broadcast rich media on top of the Twitter dialogue, guiding the discussion using onscreen prompts such as slide presentations, videos, images, and even live Google+ Hangouts – all on a single screen. Tweetcasts remain accessible for followers to reference media and links as well as provide ongoing comments long after the live event has ended.
Projects & Discussions - Tweets are organized into threaded conversations, where moderators can listen and publicly respond to customers’ questions, suggestions, complaints and accolades. The easily searchable content shows the brand is actually listening and responding to their followers.
Living Archive - Conversations on Nestivity are threaded and archived, so community can easily reference past discussions and previously answered questions, reducing the repetition of frequently answering the same questions. The discussions show up via search as well – a bonus for businesses looking for ways to get the most SEO-juice out of their social media efforts.
Brands and social media influencers are using Nestivity in a variety of ways to allow Twitter followers to become active brand participants.
In late June, Forbes columnist and Socialized! author
Nestivity 1.0 includes a limited free version and full-feature subscriptions starting at
Nestivity is the first and only community engagement tool that allows you to turn your Twitter handle into a community. The Software-As-A-Service provides an organized and structured venue to engage your audience more deeply by making it possible to turn tweets into conversations that are easy to moderate and easy for your followers to engage. All activity from the community also appears on Twitter, thus amplifying your reach and allowing anyone to find and join the conversation. Nestivity archives Tweet data indefinitely, providing context and persistence in a fast-paced environment where update streams typically move too fast to gain traction. For more information and a list of Nestivity communities now available, visit http://www.nestivity.com.
Read the full story at http://www.prweb.com/releases/2013/7/prweb10930752.htm
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