News Column

KDDI to Broadcast Live Music at Theaters [Jiji Press English News Service]

July 17, 2013

YellowBrix

Tokyo, July 17 (Jiji Press)--Major Japanese mobile phone carrier KDDI Corp. said Wednesday it will start broadcasting music performances live at theaters in cooperation with Aeon Entertainment Co., a unit of retail giant Aeon Co. .

KDDI hopes the new service will attract young people who give up trying to see live concerts because of difficulties getting tickets or finding nearby venues.

The company said the new service, called Live'Spot, will give viewers the feeling of being at a performance as theaters have large screens and high-quality audio equipment.

The prices of tickets for the Live'Spot service will be about half of those of actual music concerts.

Japanese jazz singer Juju's Aug. 15 concert at Blue Note Tokyo will be the first live performance broadcast under the Live'Spot service, KDDI said. It will be shown at 60 theaters across the nation.

The domestic market for so-called other digital stuff, or ODS, services in which content other than movies is shown at theaters is estimated to have expanded to 5 billion yen in fiscal 2012 from one billion yen in fiscal 2010.

"The ODS market seems to have started growing," Koichi Kataoka, head of KDDI's Service Planning Division, said. "We would like to offer a new way of enjoying music."END

A service of YellowBrix, Inc.


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