News Column

It's the Shenfield sound set to sweep the nation ; Joseph Coward's new album is released to critical acclaim

July 17, 2013

YellowBrix

A SHENFIELD musician is beginning to make head waves on the UK music scene as he receives national acclaim from across the music industry.

Since his self-released EP Animal Sweethearts in 2010, former Shenfield High and Brentwood School student Joseph Coward, 21, has gone from strength to strength.

On the back of rave reviews from established magazines such as Clash and The Quietus, Coward played East London Live festival on Saturday before his appearance on BBC6 Music on Monday evening.

While his host Marc Riley tagged him as a 'Brent-wood Boy', for Coward it was the quietness of suburbia which stirred his creativity as the bright lights of London became increasingly appealing.

Making music For me growing up in Brentwood there was nothing really happening so I think that's what's got me to start out. Some people turn to violence, for me it was making music.

I think just having kept at it over the past few years and making music with good labels has really helped my development.

Now I spend most of my time between Brentwood and in London where my band and studios are.

Marc Riley got around to listening to us from my friend Charlie Boyer [of 'Charlie Boyer and the Voyeurs'] and he invited me and my band to come up. It's fun making music, I enjoy doing it it's all I really feel I can do. I'll start out with the lyrics and work out what the music will sound like after, or the other way around. On the train, in my head at home, wherever. With a taste for music with a downtown New York sound, Coward cites inventive cellist Arthur Russell and the likes of Sonic Youth, Television and Teenage Jesus and the Jerks as major influences on his work.

On the name of his new immodestly-titled album 'The World Famous Joseph Coward' he said: It's just a joke really. I think a lot of the time bands come along and say they want to make out they are making some huge artistic statement in their music.

Really they are making pop-rock music, so I just wanted to poke fun at album names like 'Tremor' and 'Echoes'. It's uplifting pop music; it's big and it's bold - I don't want to do things by half.

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