With more than 1,000 clients, InsideSales.com provides a high-velocity sales enablement platform that drives faster, smarter and more informed sales processes. A unique side product is aggregated statistical trend data from the top sales organizations in the world. The Lead Generation Methods study is one analysis of this data.
The report finds that generating leads and improving the quality of those leads are the most common challenges faced in business-to-business (B2B) marketing, yet salespeople and marketers are giving priority to channels with more perceived than actual value.
Encompassing 26 specific marketing methods, InsideSales.com's key findings include:
•Most Effective Marketing Methods - Inside sales is the highest rated method for generating leads and driving brand awareness, followed by executive events and telemarketing.•Most Common Marketing Methods - Company websites, email or e-newsletters, and tradeshows are highly effective at generating leads and are used broadly.•Underused Marketing Methods - Despite their effectiveness, executive events and telemarketing are only used by one-third of the study respondents. Other underused tools for lead generation and business awareness include webinars and search marketing, which are used by less than half of companies in the study.•Social Media Methods - Social media tools -- specifically, LinkedIn, Facebook, Twitter, Google+ and Pinterest -- are the least effective for generating leads or driving brand awareness. However, LinkedIn and Facebook have more than 50 percent adoption among those surveyed.
"This study indicates that companies can better focus their marketing resources into those channels which are most effective," said
To view the research report and learn which technologies and methods can enhance lead generation, visit http://www.insidesales.com/lead-gen-methods-study.
InsideSales.com is the worldwide leader in cloud-based, sales automation and predictive analytics for inside sales professionals. InsideSales.com was the first company to combine dialer technology into a customer relationship management tool like salesforce.com. Their PowerDialer for Salesforce has been one of the most popular applications on the salesforce.com AppExchange for over five years. The company was recently recognized #9 by Inc. Magazine for employee growth in
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Mick HollisonChief Marketing Officer InsidSales.com 801-835-4595 Email Contact Brittany GriffinPR Journalist InsideSales.com 406-396-9218 Email Contact