News Column

Hot Legs Sizzle With In-Store Exclusive Debut At Walgreens

Jul 17 2013 12:00AM

Hispanic PR Wire

NEW YORK, July 17, 2013 /PRNewswire-HISPANIC PR WIRE/ -- Internationally known, salon quality Hot Legs hair removal system, imported from Australia, is now available exclusively at Walgreens nationwide and Duane Reade locations in the New York metropolitan area through an exclusive drugstore channel deal to promote the celebrity and stylist touted line to American consumers.

"We strive to always remain ahead of the curve with innovative brands that are relevant to our consumers in markets across America," said Rudy Kucera, DMM Beauty & Personal Care at Walgreens. "Hot Legs waxes are suitable for all hair and skin types, and the entire range of products aligns with our beauty initiatives and purpose to help customers get, stay and live well."

The Hot Legs wax and depilatory products available include the Hot Legs Total Body Cream, Hot Legs Cool Gel, Hot Legs Total Body Wax Strips in Walgreens and Duane Reade stores; and Hot Legs After Waxing Oil and Hot Legs Peel Off in select locations nationwide. Online channels include http://www.hotlegsproducts.com , http://www.drugstore.com , http://www.beauty.com , http://www.walgreens.com and http://www.ulta.com .

"The Hot Legs relationship with Walgreens and Duane Reade creates a new platform to offer true salon quality hair removal at an affordable price," said Gayna Elvin, Founder and President of Hot Legs, LLC. "We are more than impressed with Walgreens commitment to beauty product training to ensure that its staff offers customers expert advice. We know that we have an exceptional product and will ensure that American consumers are elated with the quality and performance of our product line. We are also very proud to offer the entire Hot Legs mix of products with clear and concise bi-lingual English-Spanish copy in all messaging and packaging, in addition to all digital and social platforms."

About Hot Legs

Founded in 2005, Hot Legs was formulated in Australia by a team of beauty therapists and dermatologists who recognized a need to extend salon quality formulations used in the most luxurious spas throughout the world to the consumer. The company continues to represent the overall brand vision of considering skin to be the "#1 fashion accessory of all." Hot Legs is now available nationally, with 2 distribution centers and 3,000 sales and merchandise staff to support market demand. Hot Legs is committed to providing the best quality of products and services. For more information and digital experience, visit www.hotlegsproducts.com.

Related Link
It's Cool to Look Hot!

Contact:
Tom Ford
(917) 930-2158
tom@hotlegsproducts.com

NOTE TO EDITORS: A high-resolution image is available at: http://www.hispanicprwire.com/home.php?l=in

SOURCE Hot Legs, LLC



Source: Hispanic PR Wire


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