LONDON, UNITED KINGDOM -- (Marketwired) -- 07/16/13 -- The majority of parents (67 per cent) say road safety is an important factor in the school they choose for their child. Yet two thirds (68 per cent) of those who have sought a school for their child in the past five years were provided no road safety information as part of the decision process, according to findings from AXA Insurance's RoadSafe Schools campaign.
The findings go on to reveal that four in five (86 per cent) parents across the UK want the ability to access such local school road safety information as part of a more informed decision when choosing a school. More than half (57 per cent) said that if it was available to them at the time of choosing a school, that it would have influenced their decision over a school.
Furthermore, 84 per cent of parents believe that local authorities or schools should as standard provide this road safety information to parents seeking a school for their child.
In addition to the lack of safety information provided to parents, since 2009/2010, the governments' budget for child road safety education has dramatically fallen from GBP 3.78 million to just GBP 78,000 in the 2012/2013 financial year.
James Barclay of AXA Insurance, commented: "With over 2,500 injuries and deaths per year, the number of children at risk while on their journey to and from school remains far too high. And information made public to parents and schools to help understand the factors contributing to these numbers is scarce - yet parents are demanding it."
The top three factors for consideration as parents choose a school for their child generally remains consistent; however, fathers cite their child's safety (23 per cent) as second behind the standard of education (32 per cent). Mothers led with how close the school was to home (31 per cent) and standard of education (30 per cent) before highlighting the importance of child safety (17 per cent).
The single most important factor when choosing a school differs slightly for fathers and mothers, however their combined views place the safety of their children closely behind education standards (31 per cent) and proximity to home (27 per cent). The safety of children including road safety issues combined to be the top concerns for one in three parents (34 per cent).
Julie Townsend, deputy chief executive at Brake, commented: "The safety of children on roads should be a top priority - and there's much more that can be done to prevent child casualties and enable kids to walk and cycle safely around where they live and to get to school. This survey from AXA car insurance shows that parents understand the vital importance of this, to the extent that it's a significant factor in their choice of schools.
"We're looking forward to working with AXA to support more schools and communities to take action on road safety, and help bring about proven and valuable improvements like 20 limits, crossings, safe paths and pavements."
The findings have led to the road safety sector joining forces to share knowledge and resources to reach a common goal to inform and reduce casualties among children.
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