News Column

Catchy tunes by Hudson Falls musician getting noticed on TV

July 16, 2013

YellowBrix

July 16--Musician Marc Madaio doesn't just have one fish story. He has two.

The Hudson Falls songwriter couldn't believe his luck when the music supervisor of Discovery Channel's "Deadliest Catch" reality TV show, which follows fishing vessels in the Bering Sea, chose one of his songs to be featured in an episode last season. The production staff encouraged Madaio to send in more music, and a second song will be featured in the series in an episode scheduled to run this week on Tuesday.

"We've had a really good relationship going, and a couple of weeks ago they called me out of the blue," Madaio said.

The journey, however, wasn't always smooth sailing.

A longtime fan of the show, Madaio decided to cast his net toward the show's producers in 2009. His wife encouraged him to send a submission, which he did by finding the name of the show's music supervisor in the end credits.

Madaio had written a sea shanty during a stormy ferry trip near Long Island, and he thought the song would be a good fit for the show.

Madaio said he got a quick response, including having the music cleared by the show's publishing company, but then heard nothing for several years.

He assumed the track was lost at sea.

"In 2012, I was sitting having dinner -- it was around April -- and a got a phone call from their office," Madaio said.

Within two weeks, the song was buoyant and the musician renegotiated a contract. The tune, "Troubled Seas," aired in the 14th episode of season eight and is credited to Madaio's band, the Lazy Suns. This season's track is called "Shadows" and will be listed by the name of the musician's studio project, Rabbits on Trampolines.

"They are very different -- the song they are using this year is straight up rock 'n' roll. It borders on something Weezer would do. They are leaning toward more of an edge this season with the music," Madaio said.

The venture has opened up a new avenue for the musician, who is now working to connect with more television productions.

Having a song appear on a TV show offers a visibility Madaio didn't anticipate, increasing music sales on iTunes and other online sites.

"It's the best free advertising, and it's on international TV," he said.

He also has benefited financially from royalties.

"I'm looking at it as bonus money for the next couple of years. I call it Disney money," he said. "It doesn't change your life dramatically, but it humbles you."

For Madaio, the recognition has opened up opportunities to explore deeper waters.

"As an independent artist, you throw yourself out there and see if anybody pays attention," he said.

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