EDISON, NJ -- (Marketwired) -- 07/11/13 -- Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market, in conjunction with global lifestyle brand Zumba® Fitness, launched Zumba® Dance today, marking the first time the dance-fitness brand is available in an interactive motion based format on iPad and Android tablets.
Fans of the global fitness-party movement, as well as newcomers to the Zumba® program, can now maintain a healthy lifestyle and accomplish their fitness goals anywhere they take their tablets. The new app offers players an energizing, total-body workout through Zumba's unique "exercise in disguise" program, with easy-to-follow routines set to chart-topping hits from popular artists such as Pitbull, LMFAO, Tiesto, as well as contagious Zumba original tracks. The game serves as a great tool to get people comfortable with the Zumba steps and ready for the ultimate Zumba experience: the live class.
"Today's launch of Zumba® Dance extends the Zumba experience to entirely new territory," said Jesse Sutton, chief executive officer, Majesco Entertainment. "The game combines revolutionary motion-based tracking technology with the contagious fitness program to provide a fun and effective fitness solution no matter where you are."
The Zumba® Dance app combines a fitness experience with motion-tracking for the first time on a tablet. Using revolutionary technology, the app analyzes players' movements, providing positive reinforcement and an effective interactive exercise session. Other key features of Zumba Dance include:
•Global dance styles - Players can move to popular cultural dance styles from around the world, including Merengue, Salsa, Cumbia, Bollywood, Hip-Hop, Reggaeton and more
•Progress tracking - Players can stay motivated with the Zumba® Dance Progress Tracker that tracks workout statistics including calories burned, achievements earned, overall rank and technique score
•Customization - Zumba® Dance lets players create classes ranging from 20 to 60 minutes based on their calorie burning and fitness goals. Players can also customize their own workout by creating a playlist of favorite routines and songs that best suit their busy lifestyle
•Accessibility - Zumba® Dance offers a tutorial mode to help newcomers learn the basic steps of four dance styles at their own pace
•Live Class Locator - Zumba® Dance can also help players find a live class in their area so they can join the fitness-party live with friends
"We are always exploring new and innovative ways to connect with our Zumba fans and packaging the Zumba program into a convenient tablet experience will provide consumers with another channel to engage with the brand," said Jeffrey Perlman, chief innovation officer, Zumba® Fitness. "Leveraging our long-standing relationship with Majesco Entertainment to optimize the Zumba® Dance app for tablets will allow us to reach a wider audience and continue driving our mission of getting more students into the live class experience and making the world a healthier place."
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