News Column

Legendary takes fanboy brand to Universal

July 10, 2013

YellowBrix

LOS ANGELES - Legendary Entertainment, the big-budget movie producer that helped bring to the screen such franchises as "The Dark Knight" and "Man of Steel," is moving its fanboy brand to Universal Pictures.

The move ends an eight-year run with Warner Bros.

Under the deal, Universal will market, co-finance and distribute Legendary films for five years starting in 2014.

Legendary will have the opportunity to have some of its movie characters appear in Universal theme parks, while Universal plans to collaborate with Legendary on films in China through Legendary's relationship with China Film Group.

Legendary faces one big test of its taste-making prowess this weekend with the opening of "Pacific Rim," a film directed by Guillermo Del Toro that features giant robots facing off against giant monsters.

A service of YellowBrix, Inc.


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