LOS ANGELES, CA -- (Marketwired) -- 07/10/13 -- ASA Entertainment announced today that the Association of Surfing Professionals (ASP) 6-Star Ford Supergirl Pro presented by Paul Mitchell will take place for the second consecutive year at the Oceanside Pier in Oceanside, Calif. from August 2-4, 2013. Admission to the event is free.
The Ford Supergirl Pro will serve as the lone women's ASP qualifying event scheduled in North America and plays a critical role for surfers looking to solidify their position on the 2014 ASP Women's World Championship Tour (WCT).
"With the Ford Supergirl Pro as the only women's qualifying event in America, this contest is extremely important in the qualification process for next year's WCT," Jessi Miley-Dyer, ASP Women's Tour Manager said. "Results at the Ford Supergirl Pro could be make-or-break for girls on the qualifying bubble."
In addition to being the only Women's Star event in North America, the Ford Supergirl Pro will also be the largest female contest in the world with 100 of the world's top female pros committed to compete. Some of the world-class surfers participating include Bethany Hamilton, Carissa Moore, Lakey Peterson, Coco Ho, Laura Enever, Malia Manuel, Sofia Mulanovich, Sage Erickson and Alana Blanchard.
"I am so thrilled about competing in the Ford Supergirl Pro," said Pro Surfer Bethany Hamilton, subject of the hit movie, Soul Surfer. "Women's surfing is really exciting at the moment, and to be part of such an important event in the US for women's surfing is awesome!"
Ford's Fiesta has signed on as the title sponsor for the 2013 contest, as part of the "Fiesta Movement" -- an innovative campaign that puts 100 social influencers in new 2014 Fiestas to help showcase the car's unique personality and attributes.
"We're very excited about the Ford Supergirl Pro competition," said Keith Koeppen, Ford advertising and media manager. "To us, this is more than just a sponsorship; it's a way for us to work together to support the sport."
"We are really pleased about the expansion of the Ford Supergirl Pro in 2013 and the record-breaking field of women participating," said Rick Bratman, CEO of ASA Entertainment, the event's management company. "We've been supporting women's surfing for many years, and with tremendous partners like Ford, Paul Mitchell, GoBank and Warner Bros., we are expecting 2013 to be the best Supergirl event ever as well as a building block for future women's contests in the US."
The event will be broadcast nationally on Fox Sports Net (FSN) Friday, October 18 at 5p and 11p. There will be a live webcast from the event on Sunday, August 4, that will be shown on several surf industry web sites.
In addition to presenting the best female surfing on the planet, the event supports an eco-awareness platform that will feature more than 10 sustainability organizations as well as a surf industry village, live music, seminars, yoga, fashion, autographs from the pros, free hair styling by Paul Mitchell and other female-oriented activities.
The Ford Supergirl Pro presented by Paul Mitchell is the second event of the 2013 Supergirl Jam Series, the action sports industry's largest all-female competition and lifestyle series, featuring 150 female pros in surfing, skateboarding and snowboarding. For more information on the Ford Supergirl Pro, visit www.SupergirlJam.com or www.asaentertainment.com.
Limelight PR for ASA Entertainment Group, LLC
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