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Entravision Communications Corporation and Abacast Form Digital Audio Partnership

Jul 10 2013 12:00AM

Marketwire

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SANTA MONICA, CA and VANCOUVER, WA -- (Marketwired) -- 07/10/13 -- Entravision Communications Corporation (NYSE: EVC), a diversified Spanish-language media company, and Abacast, a leading provider of digital radio streaming and monetization software and services, today announced a comprehensive digital audio streaming and digital ad sales agreement.

Under the agreement, Entravision will leverage the Abacast Clarity Digital Radio System as its online streaming solution for 42 of its radio stations, and the companies will jointly offer the Abacast Clarity Digital Radio System to Entravision's 300 affiliated radio stations. Entravision Solutions will also partner with the Abacast Digital Ad Sales Network to focus on expanding digital ad sales for the Latino market.

"Through our partnership with Abacast, we can now deliver superior quality online streaming, which will extend our reach and provide easy multi-platform listening options for our growing audiences across all of our stations," said Jeffery Liberman, Chief Operating Officer of Entravision. "In addition, Abacast's focus on digital profitability and multiple ad insertion solutions provides opportunities for our advertisers to enhance digital revenue across our affiliates as they continue to ramp up their digital sales efforts."

Entravision will offer its affiliated radio stations the Clarity Digital Radio System. Clarity is an end-to-end solution for broadcasters to stream their content online and monetize it. It provides digital audio campaign management, ad insertion, industry-standard audience metrics, SoundExchange-compliant royalty reporting, high-performance streaming, and mobile and desktop Players.

"This agreement cements Entravision as an Abacast customer and partner to represent our products and digital ad sales, and exemplifies the range of capabilities of the Clarity system," said Rob Green, Abacast CEO. "Entravision provides us with tremendous exposure to Latino radio listeners nationwide and we look forward to a mutually-beneficial long-term relationship."

About Entravision Communications Corporation (www.entravision.com)
Entravision Communications Corporation is a diversified Spanish-language media company utilizing a combination of television, radio and digital operations to reach Latino consumers across the United States, as well as the border markets of Mexico. Entravision is the largest affiliate group of both the top-ranked Univision television network and Univision's UniMas network, with television stations in 19 of the nation's top 50 Latino markets. The company also operates one of the nation's largest groups of primarily Spanish-language radio stations, consisting of 49 owned and operated radio stations. Additionally, Entravision offers a variety of cross-platform digital content and sales offerings designed to capitalize on the company's leadership position in Latino media. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC.

About Abacast (www.abacast.com)
Abacast is a leading provider of streaming, advertising, and audience analytics services for the digital radio industry. Abacast's software and services drive advertising revenue, build listener loyalty, grow audiences, and deliver top-quality user experiences. Abacast was founded in 2000 and currently serves over 200 customers and over 1,000 stations.



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Source: Marketwire


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