BOSTON, MA -- (Marketwired) -- 07/10/13 -- DataXu, a provider of programmatic marketing solutions, today announced that it has been chosen by AlwaysOn as one of the AlwaysOn Global 250 winners. Inclusion in the AlwaysOn Global 250 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players in the Global Silicon Valley. DataXu was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.
DataXu and the AlwaysOn Global 250 companies will be honored at AlwaysOn's 11th annual Innovation Summit at the Computer History Museum on July 23, 2013. This two-day executive gathering highlights the significant economic, political, and commercial trends affecting the global technology industries. Innovation Summit's goal is to identify the most promising entrepreneurial opportunities and investments in the global tech industry.
"This year's AlwaysOn Global 250 is seeing an unprecedented shift from desktop to mobile. Concurrently, innovators in the cloud are making it possible for an entirely new generation of application and software solutions to enter the technology marketplace. The enterprise world has endured a long ramp-up to the cloud as well as finally accepting that mobile is here to stay. Now, businesses are demanding even more robust, secure applications with which to run their operations -- anytime, anywhere," says Tony Perkins, founder and editor of AlwaysOn. "The Global Silicon Valley is rising to this challenge with unfettered enthusiasm, providing business management solutions, IT infrastructure, and elegant, stable applications. Coupled with bleeding-edge consumer adoption of the latest and most powerful media applications, the companies on this year's AlwaysOn Global 250 represent the highest-growth opportunities in today's private company marketplace."
The AlwaysOn Global 250 winners were selected from among thousands of domestic and international technology companies nominated by investors, bankers, journalists, and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2013 list.
DataXu works with brands and their agencies to increase the efficiency and effectiveness of their marketing investments. The company's Programmatic Marketing solutions apply a data-driven, scientific approach to achieving true customer-centric marketing: understanding consumer behavior, delivering a personalized experience throughout the buying journey and maximizing ROI across all channels. This win follows last week's announcement that DataXu CEO and co-founder Mike Baker was named Entrepreneur of the Year by Ernst & Young.
A full list of all the AlwaysOn Global 250 winners can be found on the AlwaysOn website at:
"DataXu is proud to be named an AlwaysOn Global 250 Top Private Company for the second consecutive year," said Mike Baker, CEO and co-founder, DataXu. "Savvy marketers understand they need to focus on the customer experience, rather than specific channels and devices. Our Programmatic Marketing solutions empower them to use data and analytics to drive profitable engagement through a personalized experience. Our rapid growth is attributed to the innovative companies that recognize the need to transform the way they market in a digital world."
DataXu is transforming the way companies build their brands in a digital world through the industry's only fully integrated programmatic marketing solution. The DataXu Platform offers cloud based software that leverages data science to help enterprise marketers better understand and engage consumers, and optimally manage marketing investments for more efficient and effective customer acquisition strategies. With 11 offices in eight countries, DataXu services more than 700 brands across the globe. For more information, visit or follow us at twitter.com/dataxu.
AlwaysOn is the leading business media brand connecting and informing the entrepreneurial community in the Global Silicon Valley. Founded by Red Herring founding editor, Tony Perkins in 2003, AlwaysOn's mission is to continue to lead the industry by empowering its readers, event participants, sponsors, bloggers, and advertisers like no other media brand.
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