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The Blockbuster Is Back-KFC Canada Zinger Double Downs in Winnipeg on June 9th

Jun 7 2013 12:00AM

Marketwire

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VAUGHAN, ONTARIO -- (Marketwired) -- 06/07/13 -- Editors note: There are two photos associated with this press release.

Canadian carnivores are being treated to an eating adventure of epic proportions on June 9th when KFC brings its hot and spicy Zinger Double Down sandwich back to Canada ... but only if you live in Winnipeg.

"The Zinger Double Down is the centre of all things meaty and delicious - and Winnipeg is at the centre of North America - and home to legions of enthusiastic KFC fans," explains David Vivenes, Chief Marketing Officer, KFC Canada. "So, it's only fitting that Winnipeg KFC fans will have the chance to savour Zinger Double Down's return one day before the national launch on June 10th," says Vivenes, Chief Marketing Officer, KFC Canada. Vivenes says Winnipeg will be transformed into the Double Down capital of Canada on June 9th when participating stores begin offering the legendary sandwich.

The KFC Canada Zinger Double Down features two premium seasoned chicken breasts, marinated to perfection in KFC's signature hot and spicy seasoning. Double-breaded by hand for extra crunch - the KFC Zinger Double Down is topped with spicy mayonnaise sauce, processed Pepper Jack cheese and two pieces of crispy bacon.

Eat Like a Hero

The bun-less wonder hasn't visited Canada's shores since March 2012 and will be available nationally at all KFC restaurants across the nation starting on June 10, 2013. David Vivenes says thousands of Facebook fans have been clamouring for its return and KFC will be celebrating with Double Down enthusiasts throughout June and July.

"Summer is the perfect time to catch up with friends to enjoy blockbusters, good times and a KFC Canada Zinger Double Down," says Vivenes.

To date, millions of chicken connoisseurs have Doubled Down during limited time, Canadian appearances - and Double Down is KFC Canada's best-selling new menu item of all time. Vivenes says that despite its mythic status, Double Down actually has less fat and calories than many deluxe burgers and subs.

According to Vivenes, there are still no plans to make Double Down a permanent menu item since fans say they love the mighty sandwich best as a special, limited time addition to the current range of premium chicken wraps, sandwiches and Original Recipe chicken.

About KFC Canada

KFC is Canada's largest quick service chicken chain with more than 650 KFC restaurants across Canada.

Since it was founded in Canada in the early 50s, KFC cooks have been freshly preparing and hand-breading our famed, irresistible Original Recipe chicken every day. KFC uses only trans fat free cooking oils - and offers a delicious range of family meals and premium sandwiches, including the legendary KFC Zinger Double Down and hot and spicy Zinger sandwich.

To learn more about KFC Canada, visit our website KFC.ca - or join our community on facebook at www.facebook.com/KFCCanada.

For more information, photos and to book interviews; please contact David Weinstein, Kertney Russell or Deb Quinn at Strategic Objectives.

To view the photos accompanying this press release, click on the following links:

http://media3.marketwire.com/docs/k67a1.jpg

http://media3.marketwire.com/docs/k67b1.jpg



Contacts:
Strategic Objectives
David Weinstein
1-866-366-7733
dweinstein@strategicobjectives.com

Strategic Objectives
Kertney Russell
1-866-366-7733

Strategic Objectives
Deb Quinn
1-866-366-7733
dquinn@strategicobjectives.com





Source: Marketwire


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