SAN FRANCISCO, CA -- (Marketwired) -- 06/07/13 -- IDG Enterprise this week held its second annual Consumerization of IT in the Enterprise (CITE) Conference + Expo -- the first conference devoted exclusively to the intersection of consumer technologies and the enterprise -- leaving more than 800 attendees with expert insight on the latest trends disrupting the enterprise technology landscape. Throughout the event, industry thought leaders, IT executives, media and analysts heard from executives from leading organizations such as AT&T, Citrix Systems, Cisco, IntraLinks, NASA and Starz Entertainment address the benefits and challenges of integrating consumer technologies into the enterprise workplace.
"BYOD was just the beginning. The consumerization of IT has continued to expand into every corner of the enterprise over the last several years. Now, business leaders not only want to know how to integrate consumer technology securely into the enterprise, but also which tools and techniques from the consumer world can make their employees happier and more productive," said Matt Rosoff, Editorial Director, CITEworld, the companion news website to the event. "The CITE Conference + Expo will continue to address these topics head-on by providing insight and concrete tips from leading minds in the industry and real-world examples of consumerization in action."
Key CITE Conference + Expo 2013 trends and takeaways include:
•There's no room for bureaucracy in enterprise IT: According to keynote Gary Hamel, businesses are on the cusp of a leadership revolution because millennials moving into the workforce are "the most authority-phobic" generation in history. Putting decision-making power in the hands of these employees will elicit creativity, innovation and better results. •Social is the next key component of successful IT consumerization strategies: Enterprise social networks have potential well beyond simply allowing employees to interact in new ways. They can also serve as an audit trail or a new channel in which to engage customers and partners. •Cut the 'Crapplications': Companies are finally realizing that complicated enterprise applications won't cut it any longer. Today's workforce expects app interfaces as clean, sophisticated and intuitive as the apps they use in their personal lives.
Most Popular Stories
- AIG to Create 230 Jobs in Charlotte
- 15 Myths That Could Ruin Your Hispanic Ad Campaign
- Russia Says Nyet to Canada North Pole Claim
- Bipartisan Negotiators Reach Modest Budget Agreement
- Justin Bieber Visits Typhoon Victims, Plays Concert
- Senate Dems Move Forward With Obama Nominees
- Obama Nominee Confirmed for D.C. Appeals Court
- New Obama Aide to Focus on Climate Change
- MasterCard to Split Shares, Raise Dividend
- GOP, Dems Strain to Unearth a Modest Budget Pact