BOSTON, MA -- (Marketwired) -- 06/07/13 -- Kandessa Digital announced its content marketing and sponsored content marketing program would rollout FLEX format, mobile-sponsored content and additional content marketing services. On its four-year anniversary, Kandessa Digital, formerly Kandessa Media, expands its content marketing services and discount all fee-based services and advertising.
The launch of FLEX format and mobile sponsored content adds to a sponsored subscription program that is value-positioned in pricing relative to competitors' channels and includes sponsored content on mobile for smartphones and tablets.
As major consultancies like McKinsey have amplified their call to action for more ROI analysis and an improvement of business marketing programs, Kandessa's information-based content marketing and sponsored content marketing programs are timely and provide comprehensive solutions in advertising, branding and content generation.
•FLEX format will allow any marketer to replace a standard banner advertisement with a sponsored content document, up to 800 words in length for the same price. The document or interest story will become part of Community (sponsored) content. •Mobile sponsored content: Through FLEX format, any mobile-digital magazine full-page advertisement in Digital Chain Pulse and Eatery Pulse Magazine can be replaced with a sponsored content document or interest story of up to 900 words in length. •Sponsored content subscription program. Sponsored content programs, which include self-service posting options, have been reduced during June to induce trial. Basic, Plus and New England programs have been reduced by 50 percent for the promotional period, expiring June 28.
"We've added new options so marketers can have easy access and inclusion in our popular and compelling magazines, without needing to build their own audience rapidly or pay for potentially ineffective SEO services," says Rick Zambrano, director, Kandessa Digital and Kandessa ondemand.
With the mobile inclusion, Restaurant News App mobile-digital publications will carry sponsored content, giving marketers sponsored media opportunities in Digital Chain Pulse Magazine, Eatery Pulse Magazine Digital and soon, Restaurants and Franchising Magazine.
"The year 2012 saw one of the worst report cards as it relates specifically to existing B2B ad campaigns, according to Corporate Visions," adds Zambrano. "Only 20 percent of marketers are fully satisfied with their ad campaigns. These programs aren't for those that embrace the status quo and place traditional ads, but rather for emerging marketers and seasoned media buyers and marketing professionals that understand the status quo isn't necessarily correlated to ROI or satisfaction rates."
Most Popular Stories
- 15 Myths That Could Ruin Your Hispanic Ad Campaign
- General Motors Names Mary Barra as First Female CEO
- Cold Dis-comfort: Antarctica Set Record of -135.8
- Obama Delivers Speech at Mandela Memorial: Transcript
- Uruguay Gets Ready for Legal Marijuana
- Oldaker Takes Center Stage at Entrepreneur Awards
- Slow Week Ahead of December FOMC Meeting
- Hispanics Seek to Grow School Board Members
- Russia Says Nyet to Canada North Pole Claim
- 'Knockout Game': Myth or Menace?