Spirit Airlines Chief Executive Ben Baldanza recently compared his
Florida-based airline to a fast-food restaurant--cheap, with no frills.
So it's no surprise that Spirit announced Wednesday that passengers can now relax on a flight with cheap, no-frills wine--in a can.
Spirit Airlines has teamed up with another Florida company, Friends Beverage Group, makers of Friends Wine in a Can, to offer what the airline calls "delectable wine products in a convenient, environmentally friendly container with 6% alcohol content."
The price: $7 per can or two for $12 or, for those long flights, three for $16.
The wine selection will include Rose Moscato, White Moscato, Strawberry Moscato, Peach Moscato, Original Red Sangria and Original White Sangria.
"With Spirit Airlines, we are taking wine to the clouds," said Joe Peleg, chief executive of Friends Wine in a Can.
The wine in a can will be added this week to the airline's menu of snacks and drinks, including beer, liquor and wine in a bottle, with prices ranging from $1 to $15.
Spirit has developed a reputation in the industry for cramped seats and passenger fees to bring carry-on bags into the cabin, to print boarding passes, to fly stand-by and to change reservations, among other charges.
Last month, Consumer Reports' annual airline ratings ranked Spirit Airline last among all major U.S. carriers.
Baldanza defended his airline, saying his carrier is still No. 1 among travelers who are most interested in saving money.
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