News Column

Toyota Taps Jon Secada to Reach U.S. Hispanics

June 6, 2013

Staff -- HispanicBusiness

Jon Secada

Toyota Motor Corp. launched a new social media campaign using the likes of Jon Secada to reach U.S. Hispanics. The auto company aims to promote a greener lifestyle and share tips on going green, starting with the Toyota Prius.

Toyota also enlisted other Latinos to help spread the green news, including Chloe Bridges, Julian Gil, Candela Ferro, Ana Flores, Omar Germenos and Diana Franco.

Twitter and Facebook are the main social media outlets for the campaign, and each of the Hispanic celebrities' personal accounts have already begin churning out messages.

"#Endorsed Will my new Prius v ever run out of gas? So much driving, my tank is still full! #GoPrius," Secada tweeted.

And Bridges tweeted this message on May 30: "Excited to team up with @ToyotaLatino to promote environmentalism woot woot #endorsed #goprius."

Toyota will use its Twitter account @toyotalatino to retweet messages, as well as cater to U.S. Hispanics by sending messages in both English and Spanish.

"Partnering with Toyota was a natural fit because the company's commitment to environment echoes my own personal beliefs," Secada said in a statement. "I'm excited to join the brand in encouraging the Hispanic community to continue to embrace a greener lifestyle."

The social media program will feature the Toyota Prius family of vehicles and their innovative hybrid technology. During the past 12 years, U.S. Prius owners could have saved enough fuel to drive around the Earth an estimated 2,903,557 times, due in part to its estimated 50 MPG rating, according to Toyota.

"Together with these influencers we aim to further our shared mission to increase awareness of sustainability in the Hispanic community," said David Chung, national manager, targeted advertising and strategy for Toyota.

Source: (c) 2013.

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