CLERMONT, KY -- (Marketwired) -- 06/06/13 -- Knob Creek® Bourbon and Celebrity Chef Michael Symon are teaming up for another year of flavor-packed programming, highlighting Knob Creek® Bourbon's award-winning portfolio just in time for summer grilling season. Through this partnership, Chef Symon will prove once again that the big, full flavor of Knob Creek® Bourbon translates just as perfectly on the grill as it does in the glass.
Building off of last year's sizzling partnership -- in which Chef Symon helped launch Knob Creek® Rye and released a limited edition holiday label -- Knob Creek® Bourbon is turning up the heat with an even bigger, fuller partnership to bring bourbon enthusiasts an exclusive look at how grill masters and distillers push the boundaries creating big, full flavor.
"Knob Creek® Bourbon is more than just a bourbon that tastes damn great in your glass," said Chef Symon. "It also adds big flavor to your summer grilling. I'm thrilled to continue my partnership with Knob Creek and introduce bourbon lovers to new ways to enjoy the #1 selling Super-Premium Bourbon -- both in their glass and on the grill."
This year, Knob Creek® Bourbon and Chef Symon are offering a full menu of programming, including:
•The "Big Flavor" Dinner Series. A 13-city dinner series providing select fans and members of Knob Creek's "Original Brothers of Bourbon" with a unique nose-to-tail dining and tasting experience highlighting dishes and cocktails created by the country's best chefs. Chef Symon will host these dinners in select markets. •National Summer Sweepstakes. Fans will have the chance to win a one-of-a-kind Kentucky experience, featuring a trip to Knob Creek's distillery at the Jim Beam American Stillhouse where the winner will enjoy a private tour with Master Distiller Fred Noe and a personal summer grill-out session with Chef Symon at the "Knob Creek House." •"Meat Master Class" Series. Chef Symon will star in an online video series educating fans on the art of grilling with flavor. From "prep to plate" Chef Symon will offer tips on everything from meat selection to grill preparation, cooking, plating, pairing and pouring -- and he'll share his favorite recipes for simple, flavorful, easy-to-grill options. If you're hosting a summer BBQ, these videos will raise your grilling skills to the next level. •Knob Creek® Inspired Recipes. Exclusive Knob Creek® seasonal food and cocktail recipes created by Chef Symon will provide consumers with big, full-flavored dishes they can savor year round.
"For more than 20 years now, Knob Creek has been the perfect bourbon to enjoy while you're behind the grill," said Fred Noe, seventh-generation Beam Master Distiller. "Chef Symon is the perfect grilling expert to teach our fans how to excel on the grill using full flavors. We're excited to take this partnership up a notch, and we're thrilled to have Chef Symon as part of the Knob Creek family."
As summer BBQs start firing up, Chef Symon recommends these flavorful grilling and cocktail recipes:
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