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"Grateful Dead Meet Up at the Movies 2013" Takes U.S. Audiences on a "Sunshine Daydream" Trip

June 6, 2013

YellowBrix

NCM Fathom Events and Rhino Entertainment Present the Acclaimed Band's Previously Unreleased and Highly Sought After 1972 Concert in Select Movie Theaters Nationwide on Aug. 1

CENTENNIAL, Colo.--(BUSINESS WIRE)-- On a blistering summer day in 1972, the Grateful Dead took the stage on the grounds of the Oregon Country Fair in Veneta, Ore. for what would become one of the most legendary concerts of the band's storied history. This summer, fans across the U.S. will finally get to see this, the most highly sought after Grateful Dead show captured on film, when NCM Fathom Events presents the previously unreleased concert "Sunshine Daydream" as part of "Grateful Dead Meet Up at the Movies 2013*." Broadcast to select movie theaters nationwide on Thursday, Aug. 1 at 7:00 p.m. local time, "Sunshine Daydream" spotlights the band's epic performance against a pastoral background in the Oregon countryside. Shot originally on 16mm film and painstakingly restored to HD resolution, this special event encapsulates the quintessential Dead Head experience.

Tickets for "Grateful Dead Meet Up at the Movies 2013" are available at participating theater box offices and online at www.FathomEvents.com. The event will be presented in nearly 450 select movie theaters around the country through NCM's exclusive Digital Broadcast Network. For a complete list of theater locations and prices, visit the NCM Fathom Events website (theaters and participants are subject to change).

Special features include never-before-seen footage of the concert day as well as recently recorded interviews with key participants such as Ken Babbs, Sam Cutler, Wavy Gravy and Carolyn "Mountain Girl" Garcia. The host of adventuresome characters provides insight on the sense of community that made possible a special day when the culture came together to help raise money to keep the local town's Springfield Creamery afloat.

With appearances by key members of the Grateful Dead community, including masters of ceremony Ken Kesey and Babbs, and a cavalcade of cohorts and Merry Pranksters, "Sunshine Daydream" stands as the definitive document of the phenomena that changed the lives of millions forever, and proved to the world that there's truly nothing like a Grateful Dead concert.

The playlist contains all new Stereo and 5.1 Audio mixes done by Jeffrey Norman at TRI Studios in San Rafael, Calif. and mastered by Grammy(R) winning engineer David Glasser at Air Show Mastering in Boulder, Colo., and will include the tracks: "Bird Song," "China Cat Sunflower," "Dark Star," "Greatest Story Ever Told," "Jack Straw," "Playing In The Band," "Promised Land," "El Paso," "Sing Me Back Home," and "I Know You Rider."

"Fathom heard the requests of Dead Heads everywhere, and with this third annual 'Grateful Dead Meet Up at the Movies,' we're giving them the most sought-after experience of their favorite band," said Dan Diamond, senior vice president of NCM Fathom Events. "For one night in movie theaters nationwide, the magic of 'Sunshine Daydream' will become a reality once again."

*Content not suitable for all ages

About National CineMedia (NCM)

National CineMedia (NCM) operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. The NCM Cinema Network and NCM Fathom Events present cinema advertising and events across the nation's largest digital in-theater network, comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional theater circuits. NCM's theater advertising network covers 183 Designated Market Areas(R) (49 of the top 50) and includes approximately 19,300 screens (over 18,400 digital). During 2012, approximately 710 million patrons attended movies shown in theaters in which NCM currently has exclusive, cinema advertising agreements in place. The NCM Fathom Events live digital broadcast network ("DBN") is comprised of over 740 locations in 172 Designated Market Areas(R) (including all of the top 50). The NCM Interactive Network offers 360-degree integrated marketing opportunities in combination with cinema, encompassing 41 entertainment-related websites, online widgets and mobile applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 46.9% interest in and is the managing member of National CineMedia LLC. For more information, visit www.ncm.com or www.FathomEvents.com. (NCMI-E)

About Rhino Entertainment

Based in Burbank, California, Warner Music Group's Rhino Entertainment was founded in 1978 and is the world's leading pop culture label. Emphasizing flawless sound quality, bonus tracks, informative liner notes, award-winning creative packaging, an offbeat sense of humor, and a strong social conscience, Rhino continues to set the standard for excellence in the reissue business it pioneered in both the physical and digital worlds. Rhino is also expanding the definition of what a catalog music company is, as evidenced by the label's recent name and likeness representation deal with Frank Sinatra and its multi-faceted relationship with Grateful Dead. The vast Rhino catalog of more than 5,000 CDs, videos, and digital exclusive albums features material by Aretha Franklin, Ray Charles, The Doors, Chicago, Black Sabbath, John Coltrane, Yes, Alice Cooper, Linda Ronstadt, The Ramones, The Monkees, Carly Simon, Curtis Mayfield, among many others.

For artwork/photos related to "Grateful Dead Meet Up at the Movies 2013," click here.

NCM Fathom Events Michelle Portillo, 303-792-8651 michelle.portillo@ncm.com or Scoop Marketing for NCM Fathom Events Erik Stein, 818-761-6100 estein@solters.com or Rhino Entertainment Jason Elzy, 818-238-6220 Jason.elzy@rhino.com

Source: NCM Fathom Events

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