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AdParlor Continues to Innovate With Release of New Features

Jun 6 2013 12:00AM

Marketwire

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NEW YORK, NY -- (Marketwired) -- 06/06/13 -- Adknowledge's social platform, AdParlor, has released two new tools: a Social Ad Mockup Generator and a Competitive Benchmarking analysis. They're designed to aid in the creation of Facebook ad types and provide insight into a brand's competitive set.

Successful Facebook marketers understand the importance of quality content and engagement -- but it's not an easy task. AdParlor -- one of Facebook's first Strategic Preferred Marketing Developers -- is providing the Social Ad Mockup Generator (www.adparlor.com/admocks) to allow marketers to build unique examples and compare ads before publishing. This feature will aid in creating custom presentations and examples because of the ability to produce unique ads quickly and efficiently.

With the goal of adding value to our customers' marketing campaigns, AdParlor built the Competitive Insights report to provide real-time data to diagnose both page and industry performance. It's a competitive benchmarking tool measuring high-level engagement rates, as well as more advanced metrics that deliver insight into KPIs that will drive fan page strategies.

"As Facebook's social community continues to expand, brands and agencies face more challenges in differentiating themselves from the competition," stated Mladen Raickovic, AdParlor's general manager. "Utilizing these new features will allow a better understanding of the landscape and create unique examples for brands to share content and attract new audiences."

This enhanced level of data against a brand's competitive set will provide key metrics for successful fan page measurement and shape future Facebook campaign initiatives. Both the Social Ad Mockup Generator and Competitive Insights tool are now live and will be featured at the Cannes Lions Creativity Festival from June 16-22, where AdParlor will have teams on site at Cabana #4.

About Adknowledge
Adknowledge is a leading online network offering unique ad formats, data analysis, targeting algorithms, and creative approaches, providing advertisers with quality leads from hard-to-reach places on the Web across multiple channels, including social networks, display, mobile, apps, and email. For more on Adknowledge, visit www.adknowledge.com.

About AdParlor
AdParlor is Adknowledge's social media marketing platform, a leader in handling large Facebook ad campaigns and provides end-to-end solutions for Facebook advertising. AdParlor manages more than one billion daily Facebook impressions using its proprietary technologies and, through dynamic ad creation and bid optimization, effectively manages Facebook campaigns for clients including Groupon, JackThreads, American Express, Coca-Cola and MGM. For more, visit www.adparlor.com.



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Source: Marketwire


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