SCOTTSDALE, AZ -- (Marketwired) -- 06/05/13 -- Vemma has been awarded the 2013 ETHOS Award for the Verve Bold product launch campaign in the Marketing & Sales Campaigns: Launches category, and was named a category finalist by the Direct Selling Association (DSA). The award will be formally presented to Vemma on June 11 at DSA's 2013 Annual Meeting at the JW Marriott Desert Ridge in Phoenix, Arizona. The overall Marketing & Sales Campaigns category winner will be announced during the Awards Gala that evening.
Vemma launched Verve Bold on January 30, 2013, with the most successful product launch in the company's history, selling over two million cans of the healthy energy drink in the first 100 days. The comprehensive launch campaign relied heavily on social media involvement with the company's Brand Partners, bold imagery and an innovative mix of launch activities, all centered around social interactions -- both online via social media platforms and in the real world with Verve Bold launch parties. Events at the US Airways Arena (home of the NBA® Phoenix Suns) and the Sundance Film Festival added to the social focus of the campaign. Coverage from Entertainment Tonight and MTV News clips helped create excitement around the launch.
"We are honored and excited to be recognized within the direct selling industry for our efforts in bringing this fresh new product to market. I congratulate the Vemma branding team for using creativity and thinking outside the box to achieve the company's most successful launch to date," commented Mark Patterson, Vemma EVP of Marketing and Brand Development.
ETHOS Awards are given annually to DSA member companies with programs that empower independent direct sellers and fuel business processes. Entries are judged by a panel of industry leaders and outside experts. Criteria for the judging of the award are specific to each category, with an overall focus on excellence, creativity and innovation in the direct selling industry.
"Receiving a DSA ETHOS Award is a testament to the commitment a company has made to being a model for the highest standards in business practices and ethics," said DSA President Joseph Mariano. "I congratulate this year's winners on their achievement." A complete list of 2013 ETHOS Award winners and more information on judging criteria can be found at http://www.dsa.org/about/awards/dsa-awards/index.html.
Founded in 2004 by BK Boreyko, Vemma Nutrition Company is rapidly growing as one of the premier industry leaders specializing in premium liquid nutrition. Every week, thousands of people join the company's mission to make a positive difference in the lives of others through the sharing of the clinically studied Vemma formula. The Vemma brands -- including Verve®, a healthy energy drink -- coupled with the company's rewarding business opportunity, help people to live a better quality of life, both physically and financially. Vemma is headquartered in Scottsdale, Arizona, and distributes its products through a global network of independent Brand Partners. For more information, please visit vemma.com.
About the Direct Selling Association
DSA is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. Among its more than 240 active and pending members are companies selling both via a party-plan method and in the traditional person-to-person style. In 2011, U.S. direct sales totaled more than $29.8 billion, with nearly 16 million direct sellers nationwide. The vast majority are independent business people -- micro-entrepreneurs -- whose purpose is to sell the product/service of the company they voluntarily choose to represent. Approximately 90 percent of direct sellers operate their business part-time. For more information, visit www.directselling411.com.
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