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SKYY(R) Vodka Named Official Spirit Of The Governors Ball Music Festival In New York City

June 5, 2013

YellowBrix

SKYY Takes Center Stage at Hippest Music Event in the Big Apple, Featuring Kanye West, Guns N' Roses, Kings of Leon; Hosts Official Festival Kick-Off Party on Yacht SAN FRANCISCO, June 5, 2013 /PRNewswire/ -- SKYY(R) Vodka, the number-one premium vodka made in America, announces its official sponsorship of The Governors Ball Music Festival in New York City, June 7th - 9th, 2013. In addition to being the official spirit of the festival, which features such music luminaries as Kanye West, Guns N' Roses, Of Monsters and Men, Kendrick Lamar and the Kings of Leon, SKYY Vodka will present its own stage showcasing top talent in progressive and electronic dance music, as well as a private SKYY Vodka VIP lounge.

The SKYY Vodka Stage will highlight a variety of artists, with a focus on New York-based and electronic acts, from vocal legends like Erykah Badu, to the Brooklyn-based cult band Yeasayer, to electronic DJ sensation Icona Pop. Refreshing SKYY Vodka summer-themed cocktails will be poured at bars throughout the festival and the brand will host an exclusive VIP lounge.

"We are thrilled to partner with The Governors Ball Music Festival to be part of New York's largest and most high-profile music event and to support such exciting, ground-breaking talent," said Umberto Luchini, Head of Marketing, SKYY Vodka. "Music festivals and cocktails go hand in hand and this summer's Governors Ball celebration reinforces SKYY's continued commitment to innovative marketing programming targeting key tastemakers and music enthusiasts."

To kick off this exclusive partnership, SKYY Vodka will host the official kick-off party for Governors Ball on Thursday, June 6th in New York City. Guests at the invite-only event will enjoy an evening of music and sunset cocktailing aboard a huge luxury yacht, transformed into a nautical, musical paradise. James Murphy (DFA/ LCD Soundsystem), Baio, Tennessee Thomas and Ladies Night will perform exclusive DJ sets, while guests sip specialty SKYY cocktails.

SKYY has created the SKYY Vodka Sound cocktail for the event, inspired by the festival:

SKYY VODKA SOUND 2oz SKYY Vodka 1oz Fresh Squeezed Lime Juice 1/2oz Creme de Violette 1/2oz Elderflower Liquor 1/2oz Simple Syrup 2oz Soda Water Shake all ingredients (except soda water), strain over ice and top with soda. Garnish with mint, lemon wheel and stainless steel drinking straw.

For more information, please visit http://www.facebook.com/SKYYVodka or Twitter: @SKYYVodka for an inside look at SKYY's activations at The Governors Ball Music Festival.

ABOUT GOVERNORS BALL MUSIC FESTIVAL (www.govball.com) Produced by Founders Entertainment, The Governors Ball Music Festival is New York City's premier live music event, taking place in Randall's Island Park, June 7 - 9, 2013. This year's third annual edition of the festival is expanding to three days of Music, Art, and Entertainment, and will feature over 60 world class performers, showcasing a wide spectrum of Dance, Indie Rock, Hip Hop, Americana, Electronica and Pop all weekend long. Acts appearing include Kanye West, Kings of Leon, Guns n' Roses, Nas, Pretty Lights, The Avett Brothers, Grizzly Bear, The XX, Cut Copy, Beach House, Kendrick Lamar, The Lumineers, Animal Collective, and many more. From the inception of the Governors Ball Music Festival in 2011 as a one day event, to the expansion to two days in its sophomore year, Founders Entertainment have been committed to increasing the quality and scope of the festival experience from year to year. The support of music fans over the past two summers has been overwhelming, allowing the Governors Ball Music Festival to grow and thrive in a challenging market. Along with expanded programming in 2013, Founders Entertainment will unveil a new festival site layout to the grounds at Randall's Island Park, giving music fans extra space to spread out and fully enjoy the amazing performances, art installations, highly regarded NYC food-trucks and restaurants, as well as high end beer, wine and spirits.

About Campari America Campari America is a wholly owned subsidiary of Davide Campari-Milano S.p.A. (Reuters CPRI.MI - Bloomberg CPR IM). At the heart of Campari America are two legends in the American spirits industry. The first, Skyy Spirits, was founded in San Francisco back in 1992 by the entrepreneur who invented iconic SKYY Vodka. The second is the world-famous Wild Turkey Distillery in Lawrenceburg, Kentucky, where they have been making the world's finest whiskies since the 1800's. Both companies were purchased by Davide Campari-Milano and together they form Campari America, which has built a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Campari America manages Gruppo Campari's portfolio in the US with such leading brands as SKYY(R) Vodka, SKYY Infusions(R), Campari(R), Wild Turkey(R) Straight Kentucky Bourbon, American Honey(R), Russell's Reserve(R), Glen Grant(R) Single Malt Scotch Whisky, Cabo Wabo(R) Tequila, Espolon(R) Tequila, Appleton(R) Estate Rum, Wray & Nephew(R) Rum, Coruba(R) Rum, Ouzo 12(R), X-Rated(R) Fusion Liqueur(R), Frangelico(R), Cynar(R), Carolans Irish Cream(R), Irish Mist(R) Liqueur, Sagatiba(R) Cachaca and Jean-Marc XO Vodka(R). Campari America is also the exclusive US distributor of Bowmore(R) Islay Single Malt Scotch Whisky, Auchentoshan(R) Lowland Single Malt Scotch Whisky, Glen Garioch(R) Highland Single Malt Scotch Whisky, McClelland's(R) Single Malt Scotch Whisky, Flor de Cana(R) Rum, Midori(R) Melon Liqueur, Hibiki(R) Whisky, Hakushu(R) Single Malt Whisky, and The Yamazaki(R) Single Malt Whisky.

Campari America is headquartered in San Francisco, California. More information on the company can be found at www.campariamerica.com, www.facebook.com/campariamerica, Twitter: @CampariAmerica and www.camparigroup.com. Please enjoy Campari America brands responsibly and in moderation.

SOURCE SKYY Vodka

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