News Column

MRY Strengthens Leadership Team With New Hire and Promotion

Jun 5 2013 12:00AM

Marketwire

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NEW YORK, NY -- (Marketwired) -- 06/05/13 -- Creative and technology agency MRY (www.mry.com), today announced the appointment of two senior-level executives to further strengthen the agency's leadership team on the heels of its recent rebrand. Ian Chee joins the agency as Chief Strategy Officer and Matt Rednor, who previously held the title of Chief Strategy and Innovation Officer, has been promoted to the role of Chief Innovation Officer. Both Chee and Rednor will report to MRY's Founder and Chief Executive Officer, Matt Britton.

The announcements build on MRY's continued growth as a full-service digital agency with social at its core. After merging with the U.S. operations of LBi earlier this year, MRY has added significant scale and increased service offerings to make brands remarkable.

Chee, a veteran digital marketer and strategist who most recently served as Director, Co-head of Strategy at AKQA, will lead MRY's strategy team and oversee all planning and strategic output across MRY's U.S. offices.

In his new role as Chief Innovation Officer, Rednor will be responsible for navigating MRY's new agency positioning and creating IP which will continue to drive business growth. He will also be charged with the continued development of the agency's model and service offering.

"As we continue to forge deeper relationships with our brand partners, it is critical that we continue to offer the best talent in the industry. We are thrilled to welcome aboard Ian as a thought leader and strategic powerhouse to bolster our offerings and drive results for our clients," said Britton. "Matt Rednor has helped to revolutionize our agency model and has been a key driver of MRY's industry differentiation. In his new role, he will continue to position the agency as a solution for where clients need to be tomorrow."

Ian Chee, Chief Strategy Officer
Chee brings nearly 15 years of experience in digital strategy to MRY, most recently leading planning across all accounts at AKQA NYC, including clients such as Chase, Kraft, & Google. Before joining AKQA, Ian led global strategy for Delta, Samsung, American Express and the Hartford at Digitas as the agency's VP, Director of Account Planning.

"I've been fortunate to work at great shops that span the gambit of products, platforms, branding and storytelling. I'm excited to join MRY; a company built with a unique mix of technology and social heritage that provides the opportunity to bring best in class consumer centric ideas to the forefront that are not just creative but thoughtful, impactful and useful."

Matt Rednor, Chief Innovation Officer
Rednor, who joined MRY in 2010, has worked closely with Britton over the course of his tenure to carve out a place for MRY's unique offering in the competitive marketplace. Prior to MRY, Rednor worked his way up through BBDO, helping to manage some of the most visible global campaigns for P&G's Gillette brand and served a stint at smaller innovative experiential marketing company, Cunning, as strategy lead of the company's NY office.

"This new role offers an exciting challenge that will allow me to help shape the agency of the future -- one that continues to create remarkable content for our brand partners, while being strategic, creative and at the forefront of change and innovation within industry," said Rednor.

ABOUT MRY
MRY is a new type of agency that specializes in blending creativity and technology to make brands remarkable. We harness the power of strategic analytic intelligence to create remarkable content that sparks emotion, adds value, inspires action and changes behavior. MRY works with some of the world's biggest brands, including Coca-Cola, Visa, Bayer, Symantec and Neutrogena. Originally founded in 2002 as a social media and youth marketing agency, MRY recently merged with LBi US. The result is a unique agency that looks at the world differently. Headquartered in New York, MRY has additional offices in Atlanta, Los Angeles and San Francisco, and international offices in London and Singapore. In 2011, Crain's New York Business and Advertising Age named MRY as #2 of its Top 10 'Best Places to Work.' In recent years MRY has been recognized as 'Social Media Agency of the Year' by Mashable's Open Web Awards, and ranked among Fast Company's 'Most Innovative Companies in Advertising and Marketing' in the world. For more information visit www.mry.com, http://www.facebook.com/MRY, or follow us on Twitter @MRY.



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Media Contact:
Lee Lubarsky
DiGennaro Communications
212-966-9525
lee.lubarsky@DiGennaro-usa.com





Source: Marketwire


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