News Column

Ford Improves Hybrid Sales

June 5, 2013
Ford C-Max Energi (file photo)
Ford C-Max Energi (file photo)

Ford Motor Company announced that it bested its previous full-year hybrid sales record in five months of 2013, driven by the product strength of its new electrified vehicle lineup including Ford C-Max Hybrid, Ford C-Max Energi, Ford Fusion Hybrid and Ford Fusion Energi, as well as Lincoln MKZ Hybrid.

According to a release, Ford beat its previous full-year hybrid sales record of 35,496 vehicles in 2010 with projected sales of 37,000 through May, an increase of more than 375 percent over the same period last year. Ford is now second only to Toyota in the number of hybrid vehicles it sells in the United States with its market share continuing to grow, up from 3 percent last year to an all-time-high 15.5 percent through April 2013.

"We're working tirelessly to get as many hybrids to the market as we can right now to meet this unprecedented customer demand for our electrified vehicles," said Erich Merkle, Ford U.S. sales analyst. "The success we are experiencing with hybrids is energizing the whole company."

Ford said the C-Max Hybrid and Ford Fusion Hybrid continue to draw new customers to the Ford brand, with conquest rates remaining highest in the Ford showroom since the launch of both vehicle lines. Fusion Hybrid conquest sales are holding steady at 67 percent, with C-Max Hybrid at 63 percent. The new lineup continues to draw new customers from Toyota and Honda, with most conquest sales coming from Toyota.

Ford Fusion Hybrid continues to fly off dealer lots, attaining some of the highest turn rates in the Ford showroom. Fusion Hybrid is turning in just 14 days on average as customers are drawn to the all-new car's fuel economy, styling and design. This turn rate is even higher in key markets like Los Angeles, at just 10 days. Fusion Hybrid represents an all-time-high percentage of overall Fusion sales, at 15 percent.

Ford Fusion Energi plug-in hybrid - the newest addition to Ford's electrified vehicle lineup - is also expected to achieve its best sales month ever since its launch in February.

"Our all-new electrified vehicle lineup is drawing new customers to the Ford brand," said C.J. O'Donnell, Ford electrification group marketing manager. "We are growing our business by providing fuel- efficient products that don't force customers to compromise the design, technology and comfort that are available across the Ford lineup.

"We're hearing from our dealers they literally can't keep our hybrids in stock," O'Donnell added. "This is particularly evident in key markets like California."

Ford noted that it is seeing demand for fuel economy across its lineup as the brand ranks No. 1 in fuel economy customer satisfaction by J.D. Power and now beats Toyota for leading efficiency in every segment where both companies compete.

Ford Motor Company is a global automotive industry company.

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Source: Copyright Travel & Leisure Close - Up 2013

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